Stop writing website copy that sounds like everyone else. Learn 3 essential strategies to create website copy that converts visitors into clients, without the buzzwords or corporate speak that makes people's eyes glaze over.

Have you noticed how business success stories focus on strategy and hustle, but rarely mention privilege, luck, or timing? In this post, I share my thoughts about what I’m calling “entrepreneurship survivorship bias”, and why building a business that fits YOUR life matters more than following someone else's path.

Learn about Generative Engine Optimization (GEO), a new approach in online marketing. Understand how GEO differs from SEO, its importance for your online visibility, and ways to adapt your content for AI-powered search tools. Get ahead of the curve with this practical guide to GEO.