The Best Free Squarespace Templates for Coaches, Consultants & Freelancers
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If you're a coach, consultant or freelancer trying to get your new website live, I bet the last thing you want to do is to wade through billions of templates trying to pick the very best one. Either sorting through the dozens of free Squarespace templates, paying hundreds of dollars for more custom templates, or paying literally THOUSANDS for a custom designer.
What you need is a layout and design that speaks to YOUR ideal clients, builds trust from the first scroll, and converts visitors into booked calls or signed contracts. And that’s not hard to put together.
Squarespace offers some genuinely solid free templates built on its 7.1 fluid engine platform. And a lot of them are perfect for service-based businesses liked coaches, consultants, therapists, strategists, the whole crew.
In this post, I'm walking you through some of the best free Squarespace templates for service providers. Whether you're offering 1:1 sessions, leading group programs or building a personal brand that positions you as the go-to expert in your field, these templates give you the strategic foundation to launch (or refresh) your site with ease & confidence.
What Makes a Great Squarespace Template for Service-Based Businesses?
Not every template is going to work for a client-based business. If you're selling services (not products or courses), you need a homepage that does some heavy lifting. Here's what I look for:
Clear calls to action: Visitors should know exactly how to book, apply or get in touch.
Service or offerings layout: Space to break down what you do, who it's for & why it matters.
Strong About section: Your personal story builds trust. People want to see the person behind the brand, especially these days when so much is AI and automated.
Testimonials or social proof: Even one glowing quote or recognizable client logo can tip someone from "maybe" to "yes, let's do this."
Responsive design: The majority of website traffic is coming from phones. Your site needs to look good (and function well) on tiny screens, as well as still look good on those big ass monitors that a lot of peeps use.
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Every template below checks these boxes, and they're all customizable enough to match your brand, tone & style.
A Quick Note: Squarespace Templates Aren’t Always The Best
Built-in Squarespace website templates aren’t the most ideal choice, for a variety of reasons I’ll get into just below, but they are FREE.
They have a lot of limitations, especially when it comes to customization, SEO and conversion. The pre-set templates, while fine — and more importantly, free —don't always leave a ton of room for you to make the design truly yours.
Squarespace's free templates are pretty generic, and if you just use one straight out of the box, your site's going to look like A LOT of other sites. They're also not built with a ton of copy space; most of them prioritize looking cool over giving you room to actually explain what you do and who and how you help.
And they're definitely not built for deep customization. If you want complete control over every design element, templates are honestly going to feel limiting pretty quickly.
They're a solid starting point for a lot of people though.
Especially if you're just getting your business off the ground, need something live fast, or aren't ready to drop a few hundred on a custom template or thousands of dollars on custom design.
You can always start with one of these free templates now and upgrade later. Grab a more robust paid template when you're ready, or hire a designer for a day or two to refresh your site once your business is more established.
Pick one that's close to what you need, then customize it as much as you can (colors, fonts, images, layout sections), and then just get your site live.
So yes, there are trade-offs. But if you're choosing between a gorgeous, functional site you can launch this week, and spending six months deep diving on Squarespace (or hiring a custom 1:1 designer), templates are a smart move in the beginning.
Now, let’s get into it.
Top Free Squarespace Templates for Coaches, Consultants & Freelancers
All of these are available directly in Squarespace's 7.1 fluid engine system, so no weird version limitations or migration headaches down the road.
1. Almar Squarespace Template
Life coach/therapist Squarespace site
Pages included:
Home
Our Story (About)
Blog
Get Started (services/booking page)
Login
Homepage has: Hero image with headline & CTA, two service sections with CTAs and images, logo banner (for showing client logos or "as featured in"), testimonial section with client quote, newsletter signup, free session CTA at bottom
The demo is set up for a therapist or life coach focused on relationships and self-development. The homepage flows through two main service areas with strong imagery. The logo banner is great for showing credibility markers like "as featured in" publications or client logos. The "Get Started" page in the demo shows membership options and scheduling integration.
Best for: Life coaches, therapists, wellness practitioners who offer 1:1 appointments and want to emphasize trust-building through testimonials. Works especially well if you want to offer a free consultation to lower the barrier to entry.
What it doesn't have: No dedicated services page (services are shown as sections on homepage rather than a separate page), no portfolio or case studies.
2. Clove Squarespace Template
Mental health collective/therapy practice Squarespace template
Pages included:
Home
Service
About
Blog
Team
Contact
Homepage has: Full-screen hero image with headline & CTA, approach section (explaining services), location/office features section, services grid, team member profiles with photos, client testimonial
The demo is set up for a group therapy practice with multiple providers. The full-screen hero creates an immediate calming impression. There's a services grid that breaks down different offerings (therapy, psychiatry, coaching, acupuncture), and individual team member profiles so clients can find the right provider.
Best for: Therapists, counselors, wellness practitioners (like acupuncture, massage, etc) mental health professionals. Also works well if you're building a group practice with multiple providers, or if you offer several different service types under one brand.
What it doesn't have: Not much, TBH.
3. Adri Squarespace Template
Web designer/creative consultant Squarespace Template
Pages included:
Home
Projects (portfolio)
About
Contact
Homepage has: Personal intro section with your photo & statement, "My Approach" section with your methodology/values, project previews with images & descriptions, client testimonials, FAQ section, CTA to schedule consultation
This template is built around showcasing your work through visuals and case studies. Each project preview links to a detailed project page. The FAQ section with accordion-style answers is a nice touch for addressing common client questions upfront (pssst — and a well-placed and strategic FAQ is also great for SEO purposes).
Best for: Designers, consultants, and freelancers whose work is project-based and visual. Great for brand designers, interior designers, web designers, creative strategists, or marketing consultants who need to show client work examples.
What it doesn't have: No blog, no services page (services are explained through the "My Approach" section), no booking integration shown.
4. Myhra
Wellness coach/nutritionist Squarespace template
Pages included:
Home
Services
Recipes (blog with categories)
Events
About
Contact
Work With Me
Homepage has: Hero section with your photo & headline, three service offerings with CTAs, "Nutrition Guidance" section explaining your approach, "Wellness Coaching" section, newsletter signup
Myhra gives you multiple ways to work with clients: 1:1 coaching, online courses, and live events. The "Recipes" section is actually a blog with seasonal categories (Spring, Summer, Fall, Winter) which you could repurpose for any type of content. There's a dedicated "Events" page for workshops or webinars.
Best for: Wellness coaches, nutritionists, health coaches, fitness professionals who want to offer multiple service formats (1:1 sessions, group programs, online courses). Also good for practitioners who mix free content with paid services to build authority.
What it doesn't have: No testimonials section on homepage, no team page
5. Noll
Nutritionist/personal chef Squarespace template
Pages included:
Home (one-page website)
Homepage has: Full-width hero section with name/tagline, "My Background" section with timeline of credentials/experience, philosophy statement with image, testimonial quote, large hero image section, contact form with event type dropdown, social media icons, newsletter signup
This is a one-page site. Everything's on the homepage in a long-scroll format. The timeline layout for showing credentials is a nice touch for establishing expertise. The contact form includes a dropdown for "event type" which you could customize for different service offerings or consultation types.
Best for: Solo service providers just starting out who want a simple, one-page site. Great for coaches, consultants, or freelancers with one signature offer who don't need multiple pages. Also good if you prefer a streamlined scrolling experience over traditional navigation.
What it doesn't have: No separate pages for services/about (everything lives on homepage), no blog, no booking system integration shown in demo, no portfolio or case studies section
6. Meriden
Life coach Squarespace template
Pages included:
Home
Podcast
Courses
About
Work With Me
Contact
Homepage has: Hero section with headline & free consultation CTA, your coaching method/approach section, upcoming workshop/event promotion with image, testimonial, newsletter signup
The demo site is set up for a coach who does multiple things: podcasting, online courses, and live workshops. There's a strong focus on the "coaching method" explanation. The free consultation CTA appears prominently at the top.
Best for: Life coaches, career coaches, business consultants who create content alongside their services. Perfect if you're building a personal brand with multiple revenue streams (courses, workshops, podcasts, 1:1 sessions) or want to position yourself as a thought leader.
What it doesn't have: No services page (approach is explained on homepage), no client results or case studies, no team page
So, How Do I Pick the Right Squarespace Template for My Brand?
All the templates above are strong options. The best one for you depends on where you are in your business & how you want your site to function.
Ask yourself:
Do I want a minimalist, high-trust layout… or something more personal & story-driven?
Will I be publishing content regularly (blog posts, case studies, newsletters)?
Am I leading with VISUALS or COPY? (ie portfolio site vs career coach site)
Do I offer multiple services, or am I focused on one signature program?
You don't have to nail it on the first try. With Squarespace 7.1, you can preview templates and edit and modify you like. So you can demo and test drive two or three before you commit.
Customization Tips for Coaches & Freelancers Using Squarespace Templates
Once you've picked a template, here's how to make it yours:
Clarify your message early. Your hero section (the very top of your homepage) should tell people who you are, what you do & how they can work with you. Think of it as your elevator pitch in visual form.
Repeat your CTA often. Use your call-to-action at the top, middle & bottom of every key page. Don't make people hunt for the "Book a Call" button.
Add testimonials or client logos. Trust sells… even one or two strong quotes can make a difference. If you're just starting out & don't have testimonials yet, use client logos (with permission) or mention the types of clients you've worked with.
Use consistent styling. Stick to one or two fonts, a clear color palette & standard button styles. Consistency = professionalism. Squarespace makes this easy.
Optimize for mobile. Test your spacing, image sizes & button placement across different screen sizes. Most people will find you on their phone first.
Use alt text & heading tags. Good for accessibility and SEO. Win-win.
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Squarespace Templates FAQs
Q. What is the best free Squarespace template for coaches?
Any of the templates are great starting points. They're clean, flexible & designed to help you convert visitors into leads or booked clients.
Q. Can I customize these Squarespace templates without coding?
Yep! All Squarespace 7.1 templates support drag-and-drop editing, style changes & section rearrangement. No coding needed.
Q. Are Squarespace templates mobile-friendly?
They are. Every 7.1 template is fully responsive by default… but it's still worth previewing & fine-tuning for mobile performance to make sure everything looks the way you want it to.
Q. Can I switch Squarespace templates later without losing my content?
Not exactly. Squarespace templates aren’t unique anymore; they share the same core structure and are just designed differently. So if you want to update the look or vibe, you can can do that right in whatever template you chose.
Q. What scheduling tools should I integrate with my Squarespace site?
For service providers, Acuity & Calendly are all solid options. Most templates let you embed booking widgets directly into sections or pop-ups, so clients can schedule right from your site. If you have a more robust business and need a CRM too, I recommend checking out Moxie or HoneyBook.
Q. Are these free templates a good fit for freelancers with multiple service offerings?
Absolutely. Most of these templates include flexible layouts that let you showcase multiple packages, tiered services or custom solutions.
Q. Do I need Squarespace 7.1 to use these templates?
Yes — all the templates listed here are 7.1 templates, which is Squarespace's current platform. If you're on an older version (like 7.0), you can migrate, but it's most likely easier to start fresh with 7.1 if you're building a new site.
