Your Website Looks Great. So Where Are All the Inquiries?
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This is Blog Post 3 in a 4-part Building Your Business series. Read them all here:
Post 1: Using (or thinking about using) Squarespace? Here’s how to make it so much better
Post 2: These branding assets will help you create a website that feels put together
Post 3: Your website looks great. So where are all the inquiries?
Post 4: 8 systems & tools that protect your business & simplify your day-to-day
You've got a gorgeous website. The design is on point, the copy is compelling, and you're genuinely proud of what you've built.
But when you check your analytics, it's crickets.
A few visitors here and there, maybe one inquiry if you're lucky, and you're starting to wonder if you wasted months building something nobody will ever see.
The Two Ways People Find Your Business Online...
Get found in search When your ideal client searches for what you offer, either through a search engine Google or AI like ChatGPT, your website should show up on Page 1.
Build an email list Social media platforms change their rules constantly. But email addresses belong to you. When you build a list of people who want to hear from you, you control that relationship.
...And What I Recommend for Each
For Getting Found ( SEO - Search Engine Optimization):
SEOSpace is built specifically for Squarespace websites. It's a Chrome extension that works right inside your Squarespace editor to give you SEO guidance and spot issues that could hurt your rankings.
I love that it doesn't leave you guessing. Instead of just saying "your meta description is bad," it shows you how to write a better one. The audit feature crawls your whole site and creates a to-do list of fixes, ranked by what will make the biggest difference.
If you're a local business owner (like a dentist or wedding planner), it has tools to track where you show up on Google Maps and helps manage your Google Business Profile. And if you want to learn the why behind all this stuff, they have courses and certifications too.
👉 Get a 7 Day Free SEOSpace Trial
For Lead Nurturing (Email Marketing):
Kit makes email marketing manageable. You can set up automated sequences that run on autopilot (like a welcome series that introduces new subscribers to your business), create landing pages and opt-in forms, and even sell digital products.
One thing I love is you can segment people based on what they're interested in. So if someone downloads your "Wedding Planning Checklist," you can send them wedding-specific content instead of bombarding them with corporate headshot tips.
The free plan gives you 10,000 subscribers with unlimited emails, which is pretty generous. Most other platforms start charging you way earlier or limit how many emails you can send.
How to Start
Some blog posts that will get you started on the right foot:
This SEO checklist for Squarespace covers the essential optimizations every site needs.
This lead magnet ideas post shows you how to create something valuable enough that people trade their email address for it.
This benefits of blogging guide explains why consistent content helps both SEO and list building.
This internal linking post teaches you how to connect your pages so search engines understand your site better.
This Kit email marketing post walks you through switching from Squarespace's basic email tool to Kit (something I did myself a few years ago - and I haven't looked back.)
In a nutshell:SEO brings new people to your website.
Email turns those visitors into long-term relationships.
Together, they can transform your website from a digital business card into a client-generating machine.
P.S. Get stuck on what to say in emails? Liz Wilcox's free email swipes are a lifesaver. She gives you 52 subject lines, 3 newsletters, and a welcome sequence you can swipe and make your own.
This blog post contains affiliate links. If you purchase through them, I may receive a small commission at no extra cost to you.
