Best Squarespace Templates in 2026: Free Built-In Picks and Premium Template Shops
A note on pricing: all prices mentioned in this post are accurate as of the date this article was written, but can change at any time. This includes Squarespace plans, third-party tools, plugins, templates, and any other services referenced. Always check directly with the provider for the most current pricing before committing.
This post contains affiliate links. If you purchase through them, I may receive a small commission at no extra cost to you.
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What Are the Best Squarespace Templates in 2026?
Quick Answer: The best free built-in Squarespace templates are Clove (therapists, coaches, and wellness providers), Myhra (wellness coaches and nutritionists who want a more distinctive look), Forma (course creators and online coaches who want a bold one-page site), Maca (product-based businesses), Visual Smiles (clothing boutiques and graphic-forward shops), AlignFlow (studios and membership-based wellness businesses), Eldridge (cafés and food businesses), River (outdoor and instructional services), Malone (nonprofits), and Little Legends (camps and youth programs).
And if you want something that looks more custom without hiring a designer, the best premium Squarespace template shops are Applet Studio (starting at $225), Big Cat Creative ($297 per template), Kseniia Design ($99-$229), Studio Mesa ($195-$495), and Christy Price ($127-$399).
KEY FACTS:
Squarespace has just under 200 free built-in templates, all on 7.1 Fluid Engine
Squarespace plans start at $16/month (Basic Plan) billed annually, with a 14-day free trial
All built-in templates are completely free with any Squarespace plan
Premium third-party templates range from $99 to $495 depending on the shop and template complexity
Third-party templates install directly into Squarespace 7.1; same drag-and-drop editing
Built-in templates can be a great starting point, but thousands of sites share the same layout. Premium templates offer more distinctive design and often come with 15-30+ pre-built pages
With almost 200 built-in templates and a growing number of third-party template shops, finding the right Squarespace template can feel like scrolling through Netflix on a Friday night. Soooo many options and no clear place to start.
So I'm breaking it down into two sections: the best free built-in Squarespace templates (the ones that come with your subscription) and the best premium template shops (for when you want something more strategic, brand-specific, and unique, but without the custom design price tag). For each template and shop, I'm including who it's best for, what it costs, and what I think makes it worth looking at.
Whether you're a coach building out your first site, a creative refreshing your brand, or a service provider who wants something that doesn't look like every other Squarespace site out there, this guide should get you pointed in the right direction.
Best Free Built-In Squarespace Templates for 2026
Every Squarespace plan includes access to their full template library. These are some genuinely good starting points, especially if you're just getting your site up and running and want to keep costs low. The trade-off? Since thousands of people are choosing from the same ~200 templates, your site can end up looking a lot like someone else's if you don't customize it.
That said, these ten are worth knowing about specifically: each one is a strong starting point for a different type of business, with verified page structures and design directions that actually fit the niche. I’ve broken them into groups so you can find your category quickly.
Clove Squarespace Template
Best for: therapists, chiropractors, coaches, consultants, and wellness practitioners; especially group practices
Clove is the most versatile service-based template in Squarespace's free library. I think it’s one of the strongest starting points for anyone in the wellness space. The template includes pages for Home, About, Services, Team, Blog, Contact, and Get Started; that's seven pages covering everything a practice or consultancy needs from day one. The homepage leads with a services overview, testimonials, and a team showcase with room for credentials. The "Get Started" page functions as a direct intake or booking entry point, keeping the conversion path short.
My favorite thing about Clove is the built-in team section. If you run a multi-person practice and want each provider to have their own photo, bio, and credentials on the site, Clove has that ready to go. (If you're solo, you can delete it or repurpose it to showcase different service areas instead.) One thing to know: there's no H1 tag on the homepage by default, so you'll want to add one manually for SEO. Also, Clove's layout is focused on booking services, not selling products; if your site will mostly be a store, you'll want a different template. But if you're a therapist, counselor, or wellness professional who needs a calming, professional site that gets people to book, Clove would be a great starting point for you.
Myhra Squarespace Template
Best for: wellness coaches, nutritionists, and integrative health practitioners who offer both programs and individual sessions
Myhra is a template that does a LOT for a free option. It includes pages for Home, About, Services, Coaching, Blog, and Contact; and crucially, a Login button AND a Cart in the navigation from day one. That means member area access and product sales are ready without you having to add pages yourself. The Coaching page is separate from Services, which is useful if you offer structured programs alongside 1:1 work and want visitors to understand those are different things.
What I really like about Myhra is how clearly the navigation lays out everything a wellness business offers. The demo includes coaching, online courses, live events, and even a "Recipes" page (which is actually a blog with category filters; you can rename it for whatever content you publish). It doesn't feel cluttered even with all those options. To note: Myhra is built for service providers, not product sales. You CAN add a shop, but if selling physical products is your main thing, start with a template built for e-commerce. If you're a wellness coach or nutritionist with more than one way to work with clients, Myhra is a fabulous template to start with.
Forma Squarespace Template
Best for: course creators, online coaches, and content entrepreneurs with one signature offer they want to drive everything toward
Forma s a one-page template, but it’s so robust it feels a whole website in one page. The full site is a single scrollable page with a Login link in the nav for member areas or course access. There are no separate Services, About, or Contact pages built in, but there are sections made for that.
What it DOES have is a very specific and pretty bold visual identity: near-black background, burnt orange typography and accents, a massive condensed italic headline, a scrolling marquee text bar, and a dual portrait hero that leans hard into the creator economy aesthetic. The layout flows like a sales page: bold headline, social proof, feature breakdown, CTA. Everything on the page points toward one action; sign up, enroll, or log in. It feels less like a traditional coaching site and more like a launch page for a course or a brand.
If you need more than one page, you'd be adding those yourself from scratch. But if you're someone with one program or membership who wants a focused site that converts, Forma does a lot of heavy lifting with just that single page. Forma would be a great starting point for you if that's your situation.
Maca Squarespace Template
Best for: beauty, skincare, supplement, and wellness product brands… or any product business that wants a complete site from day one
Maca has more infrastructure built in than most other free Squarespace shop templates. The template includes pages for Home, Shop, About, Blog, Contact, Ingredients, Stockists, FAQs, and Shipping and Returns; that's nine pages out of the box. NINE. So robust. Most of the free templates give you four or five tops and call it a day.
The Ingredients page is great for brands that want transparency about what's in their products. The Stockists page handles wholesale or retail distribution. Pre-built FAQs and Shipping and Returns pages reduce the customer service questions you'll get after launch (which, if you've ever run a product business, you know is a big deal). If you're launching a product brand and want to skip building all the operational pages yourself, Maca is a fabulous template to start with.
Visual Smiles Squarespace Template
Best for: streetwear brands, graphic-heavy clothing lines, and boutiques with a strong brand identity that doesn't depend on photography
Visual Smiles is a four-page template (Home, About, Shop, Cart) built for brands that lead with graphic identity rather than product photos. The design system works even if you don't have a full photography budget; which is genuinely uncommon in shop templates. Most e-commerce templates assume you have gorgeous product photography ready to go, and if you don't, they look empty. Visual Smiles doesn't have that problem.
The trade-off is that four pages isn’t huge. But if you need more, you can easily add them yourself. But if you're a clothing brand or lifestyle shop with a bold visual identity and you want to get selling quickly without needing a full photoshoot first, Visual Smiles would be a great starting point for you.
AlignFlow Squarespace Template
Best for: yoga studios, meditation collectives, fitness studios, and any wellness business running classes, memberships, or teacher training
AlignFlow is perfect for a yoga or meditation business. It’s built around the assumption that your visitors need to log in, sign up, and book; and it puts all of that in the main navigation from day one. The template includes pages for Home, Classes, Teachers, Training, Journal (Blog), Login, and Signup. The Teachers page gives each instructor their own space, and the Training page is there if you offer teacher certification or workshops.
The thing that makes AlignFlow stand out: most wellness templates don't have Login and Signup in the nav out of the box. You usually have to add those yourself, and honestly a lot of people forget or don't realize they need them until later. AlignFlow just has them there, ready to go. If your business model involves class packages or memberships, AlignFlow would be a great starting point for you.
Eldridge Squarespace Template
Best for: independent cafés, coffee shops, wine bars, and food businesses where the atmosphere is part of what you're selling
Eldridge is a coffee shop inspired Squarespace template that leads with brand story AND a menu. The homepage opens with a brand narrative in large type, and the menu appears below that. The template includes pages for Home, Menu, Our Story, Photo Gallery, and Contact.
I like this approach because it assumes your café or restaurant has a point of view, not just a list of things to eat. If you're a formula-driven restaurant that mainly needs to display hours and a menu, there are simpler templates for that. But if your café has a distinct identity and you want the website to communicate that before anyone looks at what you serve, Eldridge is a fabulous template to start with.
River Squarespace Template
Best for: golf instructors, fishing guides, surf schools, hiking programs, tennis academies, ski instructors, and premium outdoor service businesses
River is a golf-themed classes based booking-first template. I haven’t seen it mentioned much, but I think it’s one of the most robust and underrated Squarespace templates. "Book a Lesson" is the primary CTA in the navigation. The template includes pages for Home, Programs, About, Contact, and Book a Lesson, with a Cart in the nav for selling packages or merchandise. The demo is golf instruction, but the structure would translate well to any premium outdoor or instructional service.
Malone Squarespace Template
Best for: nonprofits, advocacy organizations, animal rescues, and community-driven entities that need both donation and volunteer infrastructure
Malone is a Squarespace template designed for non-profits. Malone includes pages for Home, Our Mission, Team, Services, Get Involved, Blog, and Donate; seven pages covering the full org. The Get Involved and Donate pages are separate, which matters: one is for volunteers and community members, one is for financial supporters.
The layout uses full-width hero banners, large imagery, and spacious sections. It doesn't include animations, which actually works in its favor; pages feel fast and distraction-free, which is exactly what you want when you're trying to communicate a mission clearly. If you're building a site for a cause and want donation and volunteer infrastructure already in place, Malone is a fabulous template to start with.
Little Legends Squarespace Template
Best for: camps, sports programs, activity businesses, or course programming of any kind
Little Legends is a Squarespace template built for summer camps, but could be great for adult courses or programs too. It template includes pages for Home, About Us, Camp Overview (with three subpages for different programs or age groups), Coaches, Contact Us, and Cart.
The three Camp Overview subpages save you setup time if you run multiple sessions or programs. Instead of building out those pages from scratch, you've already got a structure for separating your offerings by age group, season, or program type (or other category if you’re not doing a kid-related thing). If you run a camp, sports league, or course, Little Legends would be a great free template to start with.
→ Want to take any of these for a spin? You can preview all of them with a free 14-day Squarespace trial and test templates and build out pages before you’re on a paid plan.
Best Premium Third-Party Squarespace Template Shops
I'll be straight about this: the built-in templates here are all versatile, well-designed and free, but they're also kinda generic by definition. Thousands of people are picking from the same library, and unless you invest significant time customizing, or start from scratch, your site can end up looking like a lot of other Squarespace sites out there.
If you want something that looks more custom, more brand-specific, and more polished (without the $3,000–$10,000+ price tag of hiring a designer), a third-party template shop is the move. These are professionally designed Squarespace 7.1 templates that install directly into your account. Same drag-and-drop editing you're used to, but with way more distinctive design, more pre-built pages, and usually more strategic layouts built in.
I haven't built full client sites on every single template below, so I'm not going to pretend I have. But I've spent a LOT of time browsing these shops, I know the designers behind them (or at least their work), and these are the ones I'd point you toward if you asked me where to look. For each shop, I'm calling out a few specific templates that caught my eye and why.
Applet Studio
Applet Studio is run by Olga, a journalist-turned-Squarespace-designer who's been selling templates since 2020. She makes some of the most thoughtfully designed Squarespace templates I've come across. Templates are $225 -$297, and they're specifically built for coaches, consultants, course creators, and service-based businesses. Each template comes with a ton of pre-built pages and strategic layout options.
Bento ($225) Best for coaches and consultants who offer multiple service tiers. Comes with nine pre-made pages including Home, About, Services, Individual Service, Booking, Blog, Contact, Terms, and Resources. The homepage is structured to walk visitors through your methodology and into a booking flow, which is something a lot of coach templates skip.
Identity ($225) Best for business coaches and brand strategists who position themselves as the expert. This one is built around personal authority; strong bio section, podcast or media section, speaking engagements. If your business is built on your name, this could work really well for you.
Lemongrass ($225) Best for course creators and educators selling digital products. Includes six pages (Home, About, Courses, Podcast, Blog, Services) and is structured around showcasing courses, memberships, and downloadable resources. If you're selling knowledge-based products and want your offerings to look polished and easy to navigate, Lemongrass is worth a look.
Big Cat Creative
Big Cat Creative is founded by Erica, a New Zealand-based graphic designer who launched the shop in 2017. It's been a go-to in the Squarespace template world for years. All of their templates are $297 each (they currently have around 15 designs), and they cover service providers, photographers, copywriters, coaches, and creatives. Each template comes with step-by-step video tutorials and setup guides, which is a nice touch if you're doing it yourself.
Ava Grand Squarespace Template ($297) Best for coaches, consultants, and personal brands with an elevated, feminine aesthetic. Includes pages for services, about, testimonials, blog, and contact. One of their more versatile templates; works well if you want something that feels high-end but approachable.
Verano Squarespace Template ($297) Best for photographers and visual creatives who also offer services. This one caught my eye because it has both strong gallery pages AND service pages, so if your work is visual but you also want people to book you, it handles both.
Noire Squarespace Template ($297) Best for photographers and videographers who want a moody, modern aesthetic. Dark design with dynamic galleries and bold typography. If you want your site to feel edgy and distinctive while still striking, Noire is a strong pick.
Kseniia Design
Kseniia from Kseniia Design is a U.S.-based Squarespace designer who creates clean, modern templates with a focus on coaches, creatives, and service providers. Full templates are $229 (she runs sales frequently, so you may catch them closer to $198). She also offers standalone sales page templates at lower price points; which is a smart option if you already have a site but want a more strategic landing page. Her designs tend to have a lot of white space and elegant typography.
Atelier Co. Squarespace Template ($229) Best for creatives and service providers who want a minimal, editorial look. Structured around showcasing both services and portfolio work. The design feels sophisticated without being busy.
Sophia Squarespace Template ($229) Best for coaches and consultants who want a warm, inviting design with strategic conversion points built in. The layout guides visitors from learning about you to taking action, which sounds basic but a surprising number of templates don't do this well. The coaching page is especially well done if that's a core part of your business.
Alia Squarespace Template ($229) Best for copywriters, strategists, and creative service providers. Clean, text-forward design that lets your copywriting do the heavy lifting. Includes pages for services, coaching, portfolio, blog, courses, and contact. If your words are your selling point, this one makes sense.
Studio Mesa
Studio Mesa creates premium Squarespace templates with a focus on strategy and user experience. Their templates range from around $95 for a one-page design up to $495 for their most comprehensive builds. The higher-end options come with 30 pages (which is a LOT of pre-built content to work with). They're known for templates that serve service businesses, consultants, and professional practices.
Kintsugi Squarespace Template ($495) Best for established service businesses that want a comprehensive, polished website. This one comes with 30 pre-designed pages and is probably the most robust template on this entire list. If you're a service business that's outgrown a basic website and wants something that feels custom-built, Kintsugi could be worth the investment.
Nautilus Squarespace Template ($395) Best for law firms, consultants, and businesses that need to communicate complex services clearly. Comes with 15 pages and is designed for businesses where the service isn't simple to explain in a sentence; includes strong content structure for that.
Quantum Squarespace Template ($195) Best for anyone who wants a high-impact one-page site at a lower price point. Built as a single scrolling page. If you're launching something new, testing an idea, or just want a strong landing page without 30 pages to fill, Quantum is a smart pick.
Christy Price
Christy Price is an Austin, Texas-based Squarespace designer with over 20 years in web design. She's a Squarespace Circle Platinum Partner and designs templates specifically for authors, coaches, speakers, and service providers. Her templates range from $127 to $399, which makes her shop one of the more accessible options on this list. She also offers one-page templates at lower price points, which is great if you're getting started.
Sway Squarespace Template ($297) — Best for service providers and coaches who want a modern, conversion-focused site. Clean and professional without feeling generic, with clear calls to action throughout.
Scribe Squarespace Template ($297) — Best for authors and speakers who want to promote books, speaking engagements, and media features. If you've got a book (or one coming), this template is built around that. Includes a book showcase page, media/press page, and speaking page.
Chic One Squarespace Template ($127) — Best for solopreneurs who want a polished one-page site at a budget-friendly price. At $127, it's one of the most affordable premium templates out there and it still looks professional. Good starting point if you're not ready to invest $300+ but want something more distinctive than the free options.
How to Decide: Free Built-In vs. Premium Template
Go with a free built-in template if:
You're just starting out and keeping costs low
You want to get your site live quickly and can customize it over time
You're comfortable with customization, or your site looking similar to other Squarespace sites initially
You mainly need a clean, functional site without a lot of bells and whistles
Go with a premium third-party template if:
You want your site to look more custom and brand-specific without hiring a designer
You're willing to invest $127-$495 upfront for a more distinctive starting point
You want more pre-built pages (many premium templates come with 15-30+ pages ready to customize)
Your business has outgrown the basic template look and you want something that feels more established
Either way, remember that ANY template is a starting point. You can customize colors, fonts, images, and layouts on all of them. The template gives you the structure. You make it yours.
→ Ready to get started? Try Squarespace free for 14 days and preview any built-in template before you commit.
Find Templates for Your Specific Niche
Looking for something more specific? I've done deep dives into the best Squarespace templates for dozens of industries. Here are the most popular ones:
Service Providers & Coaches:
Creatives & Visual Professionals:
Wellness & Health:
Food, Events & Hospitality:
Online Business & Ecommerce:
Frequently Asked Questions
What is the best template to use on Squarespace?
It depends on your industry and what your site needs to do. For coaches and consultants, Clove and Myhra are two of the strongest free built-in options. For product businesses, Maca has more infrastructure built in than any other free shop template. For nonprofits, Malone has donation and volunteer pages ready from day one. If you want something that looks more custom, premium templates from shops like Applet Studio and Big Cat Creative offer more distinctive designs starting around $225-$297.
Does it matter which Squarespace template you choose?
Yes and no. All Squarespace 7.1 templates use the same Fluid Engine, so you CAN customize any template to look however you want. But your starting template determines your initial page structure, layout, and design direction, which saves you significant time. Picking a template built for your industry means less rearranging and more refining.
Are Squarespace templates free?
All ~200 built-in Squarespace templates are included free with any Squarespace plan (starting at $16/month on the Basic plan). Third-party premium templates from independent design shops range from $99 to $495 and are a one-time purchase on top of your Squarespace subscription.
What is the difference between free and premium Squarespace templates?
Free built-in templates come with your Squarespace subscription and typically include 5-8 pre-designed pages. Premium third-party templates are purchased separately from independent design shops and usually include 15-30+ pre-built pages, more distinctive design, strategic conversion layouts, and often setup guides or tutorial videos. The trade-off with free templates is that thousands of other sites share the same starting point. Premium templates offer a more custom look at a fraction of the cost of hiring a designer.
Can I change my Squarespace template later?
On Squarespace 7.1, you can change your template at any time without losing your content. Your pages, blog posts, and products carry over. You may want to adjust some layout and design settings after switching, but you won't have to start from scratch. This also means you could start with a free built-in template now and upgrade to a premium third-party template down the road when your budget allows.
How do I choose the right Squarespace template?
Start by thinking about what your website needs to DO, not just how you want it to look. If you're a service provider, you want a template with a strong services page and clear calls to action. If you're a creative, you want portfolio functionality. If you sell courses, you want a template with course showcase pages. Pick the template whose structure is closest to what you need, then customize the design from there. I wrote a full guide on how to choose a Squarespace template if you want to go deeper.
