Best Squarespace Templates for Personal Trainers in 2026
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What are the best Squarespace templates for personal trainers?
Quick Answer: The best Squarespace templates for personal trainers are Cole (bold, built for 1-on-1 trainers), Lakshi (fitness + nutrition), Forma (online coaching and courses), and Klipsan (studio or group training). Cole is the strongest starting point for most in-person PTs. All templates work on every Squarespace plan starting at $16/month.
KEY PERSONAL TRAINER TEMPLATE FACTS:
- Squarespace has 190+ templates; roughly 10 are genuinely suited for personal trainer websites
- Plans run $16/month (Basic) to $99/month (Advanced), billed annually
- Acuity Scheduling (Squarespace's native booking tool) starts at $16/month billed annually ($20/month on monthly billing) and is essential for most PT businesses
- Selling online programs and courses is available on all plans; fees drop from 7% (Basic) to 5% (Core) to 1% (Plus) to 0% (Advanced)
- All Squarespace templates use the same Fluid Engine editor; you can customize any of them
- 14-day free trial, no credit card required
Most of Squarespace’s templates are built for restaurants, photographers, wedding planners; businesses that look nothing like yours.
So scrolling through the full library hoping something "feels right" for a fitness business… that's a whole afternoon you're not getting back.
I went through all of the templates and pulled the ones that make sense for PTs specifically. But more importantly, I organized them by *how you run your business*, because that tends to matter way more than whether you like the font in the hero section.
Start With Your PT Business Model, Not the Aesthetic
Before you pick a template, figure out which of these sounds like you:
In-person training (1-on-1 or small group): Your website needs to book sessions, showcase your services and packages, and build trust with testimonials. Acuity Scheduling (Squarespace's built-in booking tool) is your best friend here.
Online coaching and programs: You're selling digital programs, running courses, or managing clients through a member site. You might want Squarespace's Digital Products features, which means a Squarespace Core, Plus or Advanced plan.
Hybrid (both): You train people in person AND sell online. You need all of the above.
Your template doesn't lock you into anything; every Squarespace template uses the same editor and the same features. But starting with one that's already laid out for your type of business saves you a ton of rearranging.
Best Squarespace Templates for In-Person Personal Trainers
These are for PTs whose business revolves around face-to-face sessions; getting people to book, showing up, and training them.
Cole Squarespace Template
Cole is the most obviously "personal trainer" template Squarespace offers. Bold typography, high-energy layout, and a structure that puts your services front and center.
It's built around a strong single-page flow, which works well for PTs who want visitors to scroll through their credentials, services, and a booking CTA without clicking around. The layout already includes space for client transformations and testimonials, which is where most PT websites win or lose potential clients.
If you train people in person and want something that looks professional without a lot of extra goodies, Cole is the one to start with.
Lakshi Squarespace Template
Lakshi is designed for the personal trainer who also does nutrition coaching (or plans to). The layout gives equal weight to both services, which is great if you don't want one to feel like an afterthought.
It's warmer and more approachable than Cole; a little less "gym energy," a little more holistic wellness. There's a solid services section, space for client results, and it integrates well with Acuity for session booking.
I did a full Lakshi review if you want the deep dive.
Best Squarespace Templates for Online Fitness Coaching
If you're selling programs, running courses, or coaching clients remotely, these templates give you a better starting structure for that.
Forma Squarespace Template
Forma is built for coaches who sell things; courses, digital products, memberships. The layout already has sections for showcasing programs, client testimonials, and clear calls to action throughout.
For a Personal Trainer or Fitness Coach selling a 12-week training program or running an online coaching membership, Forma gives you the structure to present those offers clearly. You can sell courses on any plan, though you'll pay a 7% digital product fee on Basic and 5% on Core; upgrading to Plus ($39/month) drops that to 1%,.
Here's my full Forma review.
Bogart Squarespace Template
Bogart is a one-page cover template: single screen, image background, headline, short description, and a call-to-action button. That's the whole thing, by design.
It's worth considering if you need a quick, professional landing page without building out a full site. Launching something new, setting up a "coming soon" page while your site is in progress, or just want a minimal web presence for a social-first business, Bogart is a good option for you.
Best Squarespace Templates for Fitness Studios and Group Training
Running a studio or offering group classes? These templates are structured for that.
Klipsan Squarespace Template
Klipsan is purpose-built for fitness studios. Class schedules, instructor bios, membership info; it's all laid out already. If you're a PT who runs group sessions or manages a small studio, this saves you from building all those sections from scratch.
It pairs naturally with Acuity Scheduling for class bookings and has a clean, modern look that works for everything from CrossFit to Pilates.
Rotate Squarespace Template
Rotate is another great studio option with a slightly softer, more wellness-forward aesthetic. If Klipsan feels too high-intensity for your brand, Rotate might be the better match.
It still has everything you need; services, scheduling integration, instructor spotlights. Just with a layout that breathes a little more.
A Few More Squarespace Templates for Personal Trainers Worth a Look
Not every Personal Trainer falls neatly into one category. Here are some additional templates that work well depending on your specific angle:
AlignFlow Squarespace Template: Yoga and wellness-forward. Great for PTs who lean into flexibility, mobility, or recovery work alongside strength training. (Full AlignFlow review)
Randi Squarespace Template: Nutrition and wellness focused. Works for PTs who offer meal plans or wellness programs alongside training.
Noll Squarespace Template: Clean, health-focused layout. Good for PTs with a strong nutrition or health coaching component. (Full Noll review)
Bloom Squarespace Template: Coaching-focused template. Works if you position yourself more as a wellness coach than a traditional personal trainer. (Full Bloom review)
If you're exploring broader options, I've also covered wellness templates and templates for coaches and consultants separately.
And What About Third-Party Templates?
All of Squarespace's built-in templates are free with your plan.
They're also used by thousands of other people.
That's the nature of a built-in template library; they're solid starting points, and you can customize them plenty.
But if you want something that looks more distinctive and brand-specific from the start, third-party template shops are worth considering. These are designed by independent designers, usually more polished out of the box, and far fewer people are using the same layout.
A few shops I'd recommend checking out:
Big Cat Creative: clean, modern templates with strong customization guides
Kseniia Design: elevated, editorial-style designs
Studio Mesa: bold, brand-forward templates
Third-party templates typically run $100-$400+ as a one-time purchase (on top of your Squarespace plan). But for a PT building a brand they want to last, it can be a worthwhile investment.
Getting Started with Your Squarespace Site
You can try any Squarespace template free for 14 days without entering a credit card. Preview a couple from this list, click around, and see which layout feels closest to what you need.
And remember: the template sets your starting point. It doesn't set your ceiling. Every one of these can be customized with the Fluid Engine editor to look and function the way your business requires.
Frequently Asked Questions
Does Squarespace have templates for personal trainers?
Yes. Squarespace offers several templates designed specifically for fitness and personal training businesses, including Cole, Lakshi, and Klipsan. All 150+ Squarespace templates use the same editor and features, so you can customize any of them; but these come with layouts already structured for services, booking, and client testimonials that PTs need.
Is Squarespace good for a personal trainer website?
Squarespace is a strong option for personal trainers who want a polished, professional website without hiring a developer. It includes native booking through Acuity Scheduling, the ability to sell online programs and courses (on Plus and Advanced plans), and solid design quality out of the box. It's the middle-ground option between building something from scratch on WordPress and paying for a fully custom-designed site.
How much does a Squarespace website cost for a personal trainer?
Squarespace plans range from $16/month (Basic) to $99/month (Advanced), billed annually, with most personal trainers wanting at least the Core plan ($23/month) for additional features. If you plan to sell online programs or courses, you can do that with any plan. Acuity Scheduling for client booking adds $20/month starting at the Emerging tier.
Can I sell online training programs through Squarespace?
Yes. Squarespace's Digital Products suite includes Courses, Video Pages, and Member Sites, which let you sell workout programs, coaching packages, and online training memberships directly through your site. These features are available on all four Squarespace plans. The difference is the digital product transaction fee: 7% on Basic, 5% on Core, 1% on Plus, and 0% on Advanced
What is the best website builder for personal trainers?
Squarespace is one of the most popular choices for personal trainers because it balances design quality, built-in features (booking, courses, ecommerce), and ease of use. Other options include Shopify if ecommerce is your primary focus, and WordPress with Bluehost if you need maximum flexibility and don't mind a steeper learning curve. The best choice depends on whether your business is primarily in-person services, online programs, or product sales.
Does Squarespace have booking and scheduling for fitness clients?
Squarespace offers Acuity Scheduling as its native booking tool, which lets clients book sessions directly from your website, handles payments, sends automated reminders, and manages your calendar. Acuity plans start at $20/month (Emerging) and integrate seamlessly with any Squarespace template. It's the most straightforward booking setup for PTs who want everything under one roof.
