Forma Squarespace Template Review
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Forma is a Squarespace one-page template built for course creators & content entrepreneurs who want to sell online courses or coaching programs with a bold, energetic website.
The demo has a VERY specific aesthetic: black background with bright orange text, large italicized typography, animated scrolling text, and an edgy, creator-focused vibe. The headline literally says "TURN YOUR HUSTLE INTO A BUSINESS." If you're a YouTuber, TikToker, or content creator monetizing your audience, this matches that energy.
Everything lives on one scrolling page: hero section, course details, pricing plans, testimonials, and signup.
But here's the question: Does the bold, hustle-culture aesthetic match your brand, and is a one-page layout enough?
Let's figure it out.
What's Included in the Forma Template
One-Page Homepage Layout
Hero section with animated scrolling text and large headline, intro section explaining your offer, "Meet Your Teacher" section with photo and bio, course breakdown sections showing modules/lessons/projects, testimonial section, pricing table with two plan options (Unlimited Access and Unlimited Access + Coaching), and repeating brand elements (stars, text patterns).
Transparent header with logo, Login button, and social media icons (TikTok, Instagram, Twitter).
The aesthetic is VERY bold and specific. Black background, bright orange accents, large italicized typography, hustle/creator energy. If you're a content creator or young entrepreneur, this matches. If you're a wellness coach, therapist, or traditional business, this won't fit at all.
Who The Forma Template Is For
Forma works best if you're:
A YouTuber, TikToker, or social media creator monetizing your audience with courses or coaching
A course creator launching an online course (video editing, content strategy, business skills) with a bold personal brand
A young entrepreneur or "hustle culture" business coach offering group programs
A creator building a personal brand around energy, ambition, and getting paid to create
Launching your first course and want a simple one-page sales page
Forma is NOT for you if:
You want a calm, minimalist, or wellness-focused aesthetic (Forma is the opposite)
You're a therapist, health coach, or any service provider needing a professional, softer vibe
You need multiple pages for services, blog, portfolio, or about page
You plan to sell more than 2-3 courses (the one-page format gets long)
You want a traditional multi-page website with standard navigation
Pros and Cons of the Forma Template
What Works Well
Built specifically for selling courses. The demo shows course breakdowns (modules, lessons, projects), pricing plans with two tiers, and clear CTAs. Everything you need to sell a course is laid out.
Bold design that stands out. Black background with orange accents makes this look completely different from typical course creator sites. Perfect for creators who want to match the energy of their content.
One-page sales page format. Everything lives on one scroll; visitors go from "who you are" to "what you offer" to "how to buy" without clicking around.
Pricing plans ready to go. Two tiers (base course and course + coaching) make it easy to offer upsells or higher-ticket programs.
Animated scrolling text. Repeating marquee text adds movement and energy to the design.
Where It Falls Short
Bold aesthetic is VERY specific. The black/orange palette, hustle-culture language, and edgy vibe won't work for most businesses. If you're not a young content creator or entrepreneur, you'll completely restyle everything.
One page means limited structure. No room for blog posts, portfolio, multiple course pages, or additional services. If you need more than a focused sales page, this won't work.
Can feel overwhelming with too much content. The demo shows 1-2 courses. More than that and the one-page layout becomes too long.
Not appropriate for professional services. If you're a therapist, financial coach, wellness professional, or traditional consultant, this aesthetic is way too casual and energetic.
Limited SEO opportunity. One-page sites have less room for keyword-rich content and internal linking compared to multi-page sites.
Bottom Line
Forma is perfect if you're a YouTuber, TikToker, or content creator launching a course with a bold, energetic brand that matches the "turn your hustle into a business" vibe.
The one-page layout keeps things focused on getting people to sign up. The black-and-orange aesthetic, large typography, and animated elements all support that creator energy.
But if your brand is calm, professional, wellness-focused, or traditional in any way, Forma's bold aesthetic won't match. And if you need more than a one-page sales page (like a blog, portfolio, or multiple courses) this structure won't work.
My take: If you're a young content creator selling your first course, Forma is a great template to start with. If you're anyone else (wellness coach, traditional consultant, multi-course educator) look for a template with a softer aesthetic and more structure.
Getting Started with the Forma Squarespace Template is Easy:
Once you pick Forma in the Squarespace 7.1 template library, here's what to do:
Replace the hero section. Update the animated text and main headline to match your course or offer. Keep it punchy and clear.
Customize the intro section. Replace the demo text with your own explanation of who your course is for and what problem it solves.
Update the "Meet Your Teacher" section. Add your own photo and bio. Explain your background, why you're qualified to teach this, and how you got here.
Fill in your course details. Replace the demo courses with your actual course modules. Break down what lessons you're including, what projects students will complete, and what outcomes they can expect.
Add your testimonial. If you have testimonials from students or clients, add them here. If you don't have any yet, you can leave this section out or add reviews from people you've worked with in other ways.
Set up your pricing plans. Update the pricing table with your actual course price and what's included. If you offer coaching or a higher-tier option, set up both plans.
Adjust your colors and fonts. Head into Site Styles by clicking the paint brush in the upper right. The demo uses black and orange, but you can change this to match your brand.
Check your heading hierarchy. Squarespace templates don't always set up headings correctly by default. Make sure your main headline is an H1 and subheadings follow logical order (H2, H3). This matters for SEO.
Add a contact form or newsletter signup. If you want to collect emails or let people contact you, add a form section at the bottom.
Double check everything and go live. Check how everything looks on mobile, review your grammar and spacing, make sure all your buttons and links work, then hit publish.
Forma Squarespace Template FAQs
Can I sell courses on the Forma website template?
Yep. You can use Squarespace's Courses feature (available on Business plans and above) to host and sell courses directly from your site. Or you can link to an external course platform like Teachable, Kajabi, or Thinkific if you already host your courses there.
Is the Forma squarespace template good for SEO?
Yes, but… You'll need to doublecheck your header tags manually. And the one-page format also means less opportunity for SEO compared to multi-page sites with blog posts and internal linking. But Squarespace has good foundations for SEO, and you can still easily optimize your page title, meta description, and image alt text.
Can I use the Forma template on mobile?
Absolutely. Like all native free Squarespace templates, Forma is fully responsive and looks good on phones and tablets. The animated text and bold design translate well to mobile.
Can I change fonts and colors on the Forma template?
Yes. Forma is built on Squarespace 7.1, so you can customize fonts, colors, buttons and more through Site Styles, all without code. The demo uses black and orange, but you can change it to whatever matches your brand.
Can I add more pages to the Forma template?
You can, but it's not ideal. Forma is designed as a one-page sales page. If you need blog posts, an about page, or multiple service pages, you might be better off starting with a multi-page template.
Does Forma work for selling multiple courses?
It can, but the one-page format works best for 1-2 courses. If you have more than that, the page gets too long. You'd be better off with a multi-page template that lets you create separate course pages.
Can I change the black background?
Yep. You can change the background color through Site Styles. If you want a lighter look, you can switch to white or any other color.
Is Forma good for coaches who don't sell courses?
Maybe. If you offer coaching programs or group sessions, you can use Forma to showcase those instead of courses. Just update the course sections to explain your coaching packages.
