Best Squarespace Templates for Hotels and Bed & Breakfasts 2026
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What is the best Squarespace template for a hotel or AirBnB?
Quick Answer: The best Squarespace templates for hotels and bed and breakfasts are Suffolk (cozy retreats and B&Bs), Barbosa (modern boutique hotels), Hidano (apartment-style rentals), Palermo (minimal urban properties), and Strade (experience-driven lodges). Suffolk is the strongest all-around pick for most small hospitality businesses. but might also be the commonly used one. All templates are free with any Squarespace plan starting at $16/month.
KEY FACTS:
All Squarespace templates are free with every plan (Basic $16/mo, Core $23/mo, Plus $39/mo, Advanced $99/mo billed annually)
Squarespace offers a 14-day free trial with no credit card required
Squarespace does NOT have a native overnight booking system; third-party tools like Lodgify or BNBForms are needed for multi-night reservations
Squarespace Scheduling (Acuity) handles appointment-style bookings, not hotel-style check-in/check-out stays
Out of 150+ Squarespace templates, only a handful are designed specifically with hospitality businesses in mind
If you run a hotel, B&B, inn, or vacation rental, your website has one job: make someone want to book a stay. That means big gorgeous photos, clear room details, and an obvious path to reserving. Squarespace is a solid platform for this. But finding the right template (and figuring out the booking situation) takes some navigating.
Let's sort through both.
What Makes a Good Squarespace Hotel Template?
A hospitality website isn't a portfolio or a blog; it needs a different structure entirely. You want:
Full-width, immersive imagery. Guests are buying an experience. The photos need room to breathe.
Room or accommodation sections. Gallery-style layouts where each room type gets its own space with photos, descriptions, and pricing.
Clear calls to action. A "Book Now" button that's visible on every page. Not buried. Not subtle.
Location and amenities info. Maps, nearby attractions, what's included with a stay.
Social proof. Guest reviews, press mentions, ratings.
Not every Squarespace template prioritizes these things out of the box. The five below do (or get very close with minimal customization).
The 5 Best Squarespace Templates for Hotels and B&Bs
1. Suffolk: Best for B&Bs, Inns, and Retreat Properties
Suffolk is the one most people land on when searching for a Squarespace bed and breakfast template, and for good reason. It was designed with lodging in mind. The demo features a retreat-style property with warm, earthy tones, full-bleed nature photography, and a layout that naturally guides visitors through rooms, amenities, and booking.
What makes it work: the structure mirrors how guests think. They land on a gorgeous hero image, scroll through what the property offers, see the rooms, and hit a clear CTA. It's also one of the few templates where the pre-built pages feel immediately relevant for hospitality rather than needing heavy reworking.
Best for: cozy B&Bs, rural inns, wellness retreats, glamping properties, lodge-style accommodations.
I have a full Suffolk template review if you want the detailed breakdown.
2. Barbosa: Best for Boutique Hotels
Barbosa goes in a completely different aesthetic direction. Where Suffolk is rustic and warm, Barbosa is sleek, modern, and very "boutique hotel in a city you want to visit." The demo showcases a tropical resort with clean typography, bold section breaks, and a sophisticated color palette.
It's built for properties that want to feel elevated. If your brand leans more toward luxury and you've invested in professional photography, Barbosa is likely your pick for a Squarespace boutique hotel website that looks the part.
Best for: boutique hotels, design-forward resorts, modern vacation properties.
I wrote a full Barbosa template review too. And if you're genuinely torn between these first two, there's a Suffolk vs. Barbosa comparison that walks through the differences side by side.
3. Hidano: Best for Vacation Rentals and Apartment-Style Stays
Hidano is technically categorized as a real estate template, but the layout translates beautifully for vacation rentals and apartment-style lodging. It's built around property listings with photos, details, and individual pages for each unit.
If you manage multiple rental properties or your B&B has distinct units (a cottage, a loft, a main house suite), Hidano gives each one its own showcase. The grid-based listing layout feels familiar to anyone who's browsed Airbnb or VRBO, which works in your favor; guests know exactly how to navigate it.
Best for: vacation rental operators, multi-unit properties, Airbnb hosts who want a direct booking site.
4. Palermo: Best for Minimal Urban Properties
Palermo shares some DNA with Hidano (both come from the real estate category) but takes a more minimal, editorial approach. Think: a hip hotel in a walkable city neighborhood. The layout is cleaner, the white space is more intentional, and the typography does a lot of the heavy lifting.
It's a good Squarespace hotel template for properties that want to let the photography speak without a lot of visual competition. If your vibe is "curated" rather than "cozy," Palermo handles that well.
Best for: urban boutique hotels, minimal apartment rentals, design-conscious properties.
5. Strade: Best for Experience-Driven Lodges and Adventure Stays
Strade is the underrated pick. Why? Well, it's built for tours and experiences, which could make it surprisingly effective for lodging businesses where the experience IS the stay. Think adventure lodges, agritourism farms, safari camps, or eco-retreats where activities are a core part of the offering.
The template is structured to highlight different experiences with strong visuals and descriptive sections; that same structure works perfectly for showcasing stay packages or seasonal offerings. You'll need to rework some page labels, but the bones are solid.
Best for: adventure lodges, eco-retreats, agritourism stays, experience-forward properties.
Honorable Mention: Aurora
If your property leans heavily into the wellness space (a spa hotel, a yoga retreat, a detox getaway), Aurora is worth a look. I've covered it in a full Aurora template review; it's designed for wellness and retreat businesses, so the overlap with hospitality is natural.
Squarespace Hotel Booking Integration: What to Know
Squarespace does not have a built-in hotel booking system. Squarespace Scheduling (powered by Acuity) handles appointment-style bookings well; it's great for salons, consultants, photographers. But it's designed for single time-slot reservations, not multi-night check-in/check-out stays with room availability calendars.
So if you need guests to book rooms directly on your Squarespace hotel website, you have three realistic paths:
Option 1: Embed a Third-Party Booking Widget
Tools like Lodgify and BNBForms let you embed a booking engine directly into your Squarespace site. Guests search dates, see availability, and complete the reservation without leaving your pages. This is the closest you'll get to a seamless direct-booking experience.
The tradeoff: these tools come with their own monthly fees on top of your Squarespace plan, and setup takes some configuring. But for properties serious about direct bookings (and avoiding OTA commission fees), this is the way.
Option 2: Link Out to Your OTA Listing
The simplest approach. Your "Book Now" button links to your Airbnb, VRBO, or Booking.com listing where guests complete the reservation. Your Squarespace site handles the marketing and storytelling; the OTA handles the transaction.
This works especially well for single-property vacation rentals or smaller B&Bs that already get most bookings through platforms. Your website becomes the brand hub that builds trust and gives you a presence beyond the OTA listings.
Option 3: Use Squarespace Scheduling as a Workaround (Very Small B&Bs Only)
For very small operations (one or two rooms, you're personally managing every booking), you can set up Squarespace Scheduling with service categories for each room and specific time blocks for availability. It's clunky compared to a purpose-built booking tool, and it doesn't handle rate variations or minimum stays well. But for a small B&B taking a handful of bookings per week, it can work in a pinch.
This is the least scalable option, so I'd only recommend it as a starting point while you're getting established.
Want Something More Premium or Custom?
All Squarespace built-in templates are used by literally thousands of other people. That's fine for getting started; you can customize colors, fonts, and imagery to make any of these your own. But hospitality is a visual, competitive industry. If your property's brand is part of the draw (a luxury resort, a design-focused boutique hotel, a one-of-a-kind inn), you might want a starting point that nobody else has.
If you want to DIY and not hire someone to do custom design, there are a few template shops with great options.
Third-party Squarespace template shops like Kseniia Design, Big Cat Creative, and Studio Mesa sell premium templates with more distinctive layouts and styling. They typically run $220 to $500+, but for a property where the website IS the first impression, the investment often makes sense.
Quick Template Decision Guide
Cozy B&B, inn, or retreat? → Suffolk
Modern boutique hotel? → Barbosa
Multiple vacation rentals? → Hidano
Minimal urban property? → Palermo
Adventure lodge or experience-driven stay? → Strade
Every template is free to preview in a Squarespace free trial, and you can switch between them before publishing. Start with the one closest to your property's personality, add your photos and copy, and figure out your booking integration from there.
The template is the foundation. The booking system is the infrastructure. Get both right and you've got a Squarespace hotel website that can compete with properties spending five figures on custom development.
Frequently Asked Questions
Does Squarespace have a hotel booking system?
Nope. Squarespace does not have a native hotel or overnight booking system. Squarespace Scheduling (powered by Acuity) handles appointment-style bookings but is not designed for multi-night stays with check-in/check-out dates. To accept reservations directly on your Squarespace site, you'll need a third-party tool like Lodgify or BNBForms, or you can link your "Book Now" button to an OTA listing like Airbnb or Booking.com.
Can I use Squarespace for a hotel website?
Yes, Squarespace works well for hotel and B&B websites, especially for the marketing and visual storytelling side of things. Templates like Suffolk, Barbosa, and Hidano provide easy to customize layouts for showcasing rooms, amenities, and location details. The one limitation is booking functionality; you'll need a third-party integration or external booking link since Squarespace doesn't handle overnight reservations natively.
What is the best Squarespace template for a bed and breakfast?
Suffolk is the best Squarespace template for a bed and breakfast in 2026. It was designed with lodging in mind and features warm, retreat-style aesthetics with full-bleed imagery, room showcase sections, and clear booking CTAs. For more modern or luxury-leaning B&Bs, Barbosa is a strong alternative with a sleeker boutique hotel feel.
How do I add a booking system to my Squarespace website?
The most common method is embedding a third-party booking widget from a tool like Lodgify or BNBForms directly into your Squarespace pages. These tools handle date selection, availability calendars, and payment processing for multi-night stays. Alternatively, you can add a simple "Book Now" button that links to your Airbnb, VRBO, or Booking.com listing where guests complete the reservation externally.
Is Squarespace good for vacation rentals?
Squarespace is a solid choice for vacation rental websites, particularly for creating a professional brand presence beyond your OTA listings. Templates like Hidano and Palermo work well for property showcases with photo galleries and listing-style layouts. You'll still need a third-party booking tool or OTA link for reservations, but the website gives you credibility, SEO visibility, and a direct channel to potential guests.
