Best Squarespace Templates for Florists (2026)
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What are the best Squarespace templates for florists?
Quick Answer: The best Squarespace templates for florists are Hales (boutique flower shop with strong ecommerce), Crosby (plant and garden shop aesthetic), Roseti (great for florists who host workshops or events), Anise (works beautifully for arrangement galleries), and Altaloma (handmade/artisan shop layout). Hales is the strongest all-around pick for most florists. All templates are free with any Squarespace plan starting at $16/month.
For most florists looking to build a website, Squarespace is a good choice. The platform handles online ordering, looks professional, and doesn't require you to become a web developer to update your seasonal collections or add new arrangement photos. But with almost 200 templates to choose from, finding the right starting point for a flower shop takes time. So I did the work for you.
I went through Squarespace's entire template library to find the templates that work best specifically for florists, flower shops, and wedding florists. These templates have the features that most flower businesses are looking for: product galleries, online ordering, event pages, and layouts that let beautiful floral photography do the talking.
KEY FACTS:
Squarespace has almost 200 templates; only a handful work well specifically for florists
Hales is the most commonly recommended florist template across design communities
All Squarespace templates are free with any subscription and built on version 7.1
Current Squarespace plans: Basic ($16/mo), Core ($23/mo), Plus ($39/mo), Advanced ($99/mo) ; billed annually
Core plan and above have no commerce transaction fees; Basic plan charges 2% per transaction
Every template can be customized with your own colors, fonts, and images
What a Florist Website Needs
Before we get into specific templates, here's what most florist websites should include:
Online shop for arrangements, bouquets, and seasonal collections
Photo galleries that showcase your work (weddings, events, custom arrangements)
Event or wedding services page if you do more than retail sales
Delivery or ordering information clearly displayed
About page that tells your story and builds trust
Contact page with hours, location, and booking options
The templates below all handle these needs in different ways. None of them are perfectly designed for florists out of the box, but they're all strong starting points that work well for flower businesses once you add your own content and images.
1. Hales Squarespace Template
Best for: Boutique flower shops, florists selling arrangements online, wedding florists with a retail presence
Hales is the most popular Squarespace template for florists. The template includes pages for Shop, About, Gallery, and Contact. The homepage features a large hero image with space for your shop name and tagline, a featured product section that highlights seasonal collections or best-sellers, and a product grid that displays arrangements with clean spacing. The shop page uses a gallery-style layout that works beautifully for floral photography.
What makes Hales work so well for florists is the balance between ecommerce shop functionality and visual storytelling. The product pages have space for detailed descriptions, pricing options (size variations, add-ons), and large images. The About page layout gives you room to share your story, introduce your team, and explain your design philosophy. If you're a florist who sells both in-store and online, takes custom orders, and wants a site that feels polished and professional, Hales is the strongest starting point. (I've written a full review of the Hales template if you want more detail.)
2. Crosby Squarespace Template
Best for: Florists with a garden or greenhouse aesthetic, plant shops that also sell flowers, florists focused on seasonal and local blooms
Crosby is technically a plant shop template, but it works beautifully for florists who want an earthy, garden-inspired look. The template includes pages for Home, Shop, Our Story, Blog, and Contact. The homepage features a large hero section with your shop name and a call-to-action button, a featured collection section, and a blog post preview area. The shop page uses a grid layout with product images, names, and prices clearly displayed.
What makes Crosby work for florists is the natural, organic design style. The demo uses earthy tones and botanical imagery. The blog section is useful if you want to share seasonal availability, care tips, or behind-the-scenes content about your growing process. If you're a florist who sources locally, grows your own flowers, or wants your website to feel connected to nature and the seasons, Crosby is a fabulous template to start with. (I've also written a detailed review of Crosby.)
3. Roseti Squarespace Template
Best for: Florists who host workshops or classes, flower farms that sell arrangements, florists with a community or event focus
Roseti is a community garden and farm template, but the structure could work really well for florists who do more than just sell arrangements. The template includes pages for Home, About, Events, Blog, Visit, and Join the Community. The homepage features a hero image with your business name, an events calendar section, and a newsletter signup. The Events page displays upcoming workshops, classes, or open studio days with dates, times, and registration links.
If you're a florist who teaches flower arranging classes, hosts seasonal wreath-making workshops, or opens your studio for tours and events, Roseti gives you the structure to promote and manage those activities. The Blog section works well for sharing seasonal flower guides or behind-the-scenes content. The Visit page can be used to explain your studio location, hours, and what customers can expect when they come in. If your flower business is as much about education and community as it is about selling arrangements, Roseti would be a great starting point for you.
4. Anise Squarespace Template
Best for: High-end florists, wedding florists with a luxury aesthetic, florists who want each arrangement to be showcased as a unique piece
Anise is technically a jewelry shop template, but the layout works beautifully for florists who sell arrangements as individual, curated pieces rather than mass-market products. The template includes pages for Shop, About, Contact and Journal. The homepage features a large hero section with your brand name, a featured product carousel, and a product grid. The shop page displays products with large images and clean typography.
What makes Anise work for florists is the emphasis on individual product photography. Each arrangement gets space to be the focus. The design feels elegant and refined, which works well for wedding florists or high-end event work. If you're a florist whose work is more bespoke than retail, and you want a site that treats each arrangement like a piece of art, Anise is a fabulous template to start with. (I've written a full review of Anise if you want more detail.)
5. Altaloma Squarespace Template
Best for: Artisan florists, makers who create dried arrangements or botanical products, florists with a handmade or small-batch aesthetic
Altaloma is a handmade and maker shop template that works well for florists who create dried flower arrangements, wreaths, botanical candles, or other handcrafted floral products. The template includes pages for Shop, About, Journal, and Contact. The homepage features a hero section with your brand name and tagline, a featured collection section, and a product grid. The shop page uses a clean grid layout with product images and prices.
Altaloma has a warm, handmade feel. The design works well if you want your flower business to feel personal and craft-focused rather than polished and corporate. The Journal section is useful for sharing your creative process, seasonal offerings, or stories behind your products. If you're a florist who makes dried arrangements, sells botanical products, or wants a site that feels handmade and intentional, Altaloma would be a great starting point for you. (I've written a full review of Altaloma if you want more detail.)
How to Choose the Right Florist Template
Think about what your flower business actually does BEFORE picking a template.
If you're a retail flower shop selling online and in-store, something like Hales gives you strong ecommerce and product display. If you have a garden or greenhouse aesthetic, Crosby fits that vibe. If you host workshops or events, Roseti has the calendar and event structure built in. If you're a luxury or wedding florist, Anise treats each arrangement like a showcase piece. And if you make dried arrangements or botanical products for sale, Altaloma has a cozy handmade feel.
Remember, these templates are all starting points. You can customize colors, fonts, images, and layouts to match your brand. Pick the structure that's closest to what you need, then make it your own.
Want Something More Custom?
If you're looking at these templates and thinking "none of these feel quite right for my flower shop," that's totally valid. Squarespace's built-in templates are used by literally thousands of businesses, so they can seem kinda generic by design. If you want something that feels more premium and differentiated, a third-party template shop is a better option.
Here are a few places that sell premium Squarespace templates:
Applet Studio ; Modern templates with strong branding and custom features
Big Cat Creative ; Bold, distinctive designs
Kseniia Design ; Clean, elegant templates
Studio Mesa ; High-end templates with thoughtful layouts
These shops charge $150-$450 for a template, but you're getting something that was designed with a specific industry in mind. If you're serious about your flower business and want a website that doesn't look like everyone else's, it's worth considering.
Getting Started with Your Squarespace Site
If you're ready to build your florist website, you can start with a 14-day free trial on Squarespace. No credit card required. Pick one of the templates above, upload your photos, add your products, and see how it feels.
Once you're ready to publish, you'll need a plan. The Core plan ($23/month) is the best fit for most florists because it includes unlimited products, no commerce transaction fees, and all the ecommerce features you need. The Basic plan ($16/month) works if you're just starting and want to keep costs low, but it charges a 2% transaction fee on every sale, which adds up quickly if you're doing regular online orders.
All templates are free with any Squarespace subscription, and you can switch templates anytime if you change your mind. Pick the structure that works, add your content, and get your flower business online.
Frequently Asked Questions
Does Squarespace have a florist template?
Yes, Squarespace has Hales, which is as close as possible to being designed specifically for flower shops. Other templates like Crosby and Anise also work well for florists even though they weren't specifically designed for flower businesses.
What pages should a florist website have?
Most florist websites should include a Shop page for products, an About page that tells your story, a Contact page with location and hours, and optionally a Gallery page to showcase wedding or event work. If you do custom orders or consultations, a Services page is helpful. If you host workshops, an Events page works well.
Can you sell flowers online with Squarespace?
Yes. All Squarespace plans support ecommerce. You can sell fresh arrangements, dried bouquets, subscriptions, or gift certificates. The Core plan and above have no transaction fees. The Basic plan charges 2% per sale. You can set up product variations (sizes, colors), add-ons (vases, cards), and delivery options.
Is Squarespace good for a flower shop?
Squarespace works well for flower shops because it handles both ecommerce and beautiful photography. It's easier than WordPress, more professional than Wix, and has better design quality than generic website builders. The main limitation is that all built-in templates are used by thousands of businesses, so if you want something truly custom, you'll need a third-party template or a designer.
What is the best website builder for a florist?
Squarespace is a strong choice for most florists because it balances design quality, ecommerce features, and ease of use. Shopify is better if you plan to scale to a large online retail operation with complex inventory and fulfillment. WordPress with WooCommerce is more flexible but genuinely complicated for most people. Squarespace is the middle ground.
How much does a Squarespace website cost for a small business?
Squarespace plans range from $16/month (Basic) to $99/month (Advanced), billed annually. Most florists use the Core plan ($23/month) because it includes ecommerce with no transaction fees. You'll also need a custom domain, which costs around $20/year. Budget $300-400 for your first year, then $276-468 annually after that depending on your plan.
