Best Squarespace Templates for Tour Operators and Travel Companies (2026)
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What Are the Best Squarespace Templates for Tour Operators and Travel Companies?
Quick Answer: The best Squarespace templates for tour operators are Strade (purpose-built for tours with itinerary blocks and pricing tables), Air (adventure and outdoor tour companies), Fillmore (nature and activity-based operators), Suffolk (multi-day retreats and retreat-style tours), and Aurora (wellness and luxury travel experiences). Strade is the strongest pick if you're running any kind of guided tour or excursion business; it's the closest thing Squarespace has to a template made specifically for tour operators. All templates are free with any Squarespace plan starting at $16/month.
KEY FACTS:
Squarespace has almost 200 templates as of 2026, all free with any plan and built on 7.1 with Fluid Engine
Squarespace plans: Basic ($16/mo), Core ($23/mo), Plus ($39/mo), Advanced ($99/mo) billed annually
Strade is the only built-in template specifically designed for tour and experience-based businesses
Acuity Scheduling is a separate paid add-on starting at $16/month billed annually
Third-party tour booking tools like FareHarbor, Peek Pro, Checkfront, and Rezdy all integrate with Squarespace
You can sell tour packages as products using Squarespace Commerce on Core+ plans
If you run a tour company, an adventure outfitter, a guided excursion business, or any kind of travel experience company, your website has to do a LOT of heavy lifting. You're not just showing off adventurous & fun photos (though, yes, the photos matter). You need to communicate itineraries, display pricing, build trust with people who are about to spend real money on an experience, and ideally let them book right there on the spot.
The problem? If you want to DIY and use of Squarespace’s free templates, well, they have almost 200 templates to wade through. And most of them are designed for restaurants, photographers, and online shops. Trying to find the ones that actually work for a tour operator is a slog. So I went through the entire library and pulled out the five templates that are the best fit for tour operators, activity providers, and travel companies. These templates have the structure you'll probably want for a travel business website:
Space for tour descriptions and itineraries
Large-scale photography and visual storytelling
Pricing display options
Booking integration capability
Trust-building elements like testimonials and press features
And all of these are free with any Squarespace subscription.
The 5 Best Squarespace Templates for Tour Operators
1. Strade Squarespace Template
Best for: Adventure tour operators, guided excursion companies, hiking and trekking outfitters, activity providers selling day trips or multi-day experiences
Strade is probably the perfect template on this list. If you run any kind of tour or experience-based business, this is your starting point. Strade the only built-in Squarespace template that's specifically designed for tour operators. The template includes pages for Tours Index, Information, Contact, and Cart. The homepage features large-scale adventure photography in the hero section, a section highlighting featured tours with pricing, and trust-building elements like customer testimonials.
What makes Strade stand out from everything else in the Squarespace library is the tour-specific content structure. You get itinerary-style blocks for breaking down what's included in each experience, pricing tables so visitors can compare different tour options, and even difficulty ratings for adventure-based trips.
If you sell guided tours, excursions, or outdoor experiences of any kind, Strade is the strongest starting point on Squarespace. Full stop.
2. Air Squarespace Template
Best for: Adventure travel companies, outdoor recreation businesses, expedition operators, companies selling adrenaline-focused experiences like rafting, zip-lining, or backcountry skiing
Air is a really fun Squarespace template built around adventure and the outdoors. The one-page, all inclusive template includes sections for experiences, about, and contact, with a full-width imagery approach that scrolls nicely all the way down the page.
Where Air works well for tour operators is the visual emphasis. If your business is the kind where the photos sell the trip (think canyon tours, surf lessons, wildlife safaris, or mountain expeditions), Air is a great option. It's less structured than Strade when it comes to itinerary details and pricing tables, so you'll want to build those out yourself. But if your brand leans heavily on that "get out there" adventure energy, Air would be a great starting point for you.
(Already covered Air in a separate review if you want a deeper dive.)
this is a template you should really see live, it’s fun to scroll down the page. Click the image to view the demo!
3. Fillmore Squarespace Template
Best for: Fishing charter operators, hunting guides, nature tour companies, activity-based businesses with detailed logistics to communicate
Fillmore is a blog-focused Squarespace template designed for service-based outdoor businesses; the kind where you need to give people a lot of information before they book. The template includes pages for Home (blog), About, Where to Fish, and Gallery. You’ll have to create a Services page, but Squarespace has some great starter pages for that.
The thing that makes Fillmore work well for tour operators is the content structure. If your tours involve specific logistics (what to bring, seasonal availability, meeting points, group size limits, physical requirements), Fillmore does this in a way that feels organized and easy to scan. And the Gallery page is a great addition for showcasing past trips and building trust with potential customers.
If you run a charter, guide service, or nature-based tour where potential customers need a lot of info before they commit, Fillmore is a fabulous template to start with.
4. Suffolk Squarespace Template
Best for: Multi-day retreat operators, yoga and wellness travel companies, writers' retreat organizers, tour companies that combine lodging with curated experiences
Suffolk is a Squarespace template originally designed for hotels and retreats. But I think it could work well for tour operators who run multi-day, retreat-style experiences. The template includes pages for Home, About, Gallery, Visit, Contact, and Book a Room button. The homepage features a warm hero section, retreat package highlights, amenity details, and a booking call-to-action.
Suffolk's structure makes sense for any travel business where the experience spans multiple days and includes lodging. Think yoga retreats in Costa Rica, writing workshops in the countryside, guided hiking trips with cabin accommodations, or culinary tours with built-in stays. The booking integration is already wired in, and the layout naturally walks visitors through what the experience includes, where they'll stay, and how to reserve their spot.
The aesthetic is warm and rustic (farmhouse-adjacent), which works beautifully for nature retreats but might need some customizing if your brand is more modern or urban. If you're selling retreat-style travel experiences, Suffolk would be a great starting point for you. (I also did a full review of Suffolk if you want to go deeper.)
5. Aurora Squarespace Template
Best for: Luxury wellness tour operators, high-end spa and wellness travel companies, retreat organizers targeting a premium clientele
Aurora is a Squarespace template designed for wellness and spa businesses, with a luxury aesthetic that translates well to high-end travel experiences, like retreats. The template includes pages for services/packages, about, booking, and contact. The homepage features elegant typography (think serif fonts and a cream-and-deep-green palette), service package cards that could easily become tour package displays, testimonials, and a booking section.
What makes Aurora work for tour operators in the wellness and luxury space is the way it presents packages. Each service card can be adapted into a tour offering with description, pricing, and what's included. The design feels elevated and premium, which is exactly the vibe if you're selling $3,000 wellness retreats in Bali or luxury wine tours in Tuscany. The overall aesthetic builds the kind of trust that high-ticket travel purchases require.
If your tours lean upscale and wellness-oriented, Aurora is a fabulous template to start with. (Here's my full Aurora review for more details.)
What Tour Operator Websites Typically Need
Before you pick a template, it's worth thinking about what a travel business website needs to do. It's a different beast than a portfolio or a blog. Here's what most tour operators should probably have on their site:
Tour/Experience Pages with Real Detail
This is the core of your site. Each tour or experience you offer probably wants its own page (or at least its own section) with:
What's included and what's not
Itinerary or schedule
Pricing and group sizes
Physical requirements or difficulty level
Seasonal availability
Photos from actual past trips (not just stock photos)
Strade handles this best out of the box with built-in itinerary blocks and pricing tables. For the other templates, you'll build these out manually, but Squarespace's Fluid Engine makes that pretty straightforward.
Booking Integration
Getting people from "this looks amazing" to "I just booked it" without leaving your site is a big deal. A few ways to handle this on Squarespace:
Squarespace Scheduling (Acuity): A separate subscription starting at $16/month billed annually. Integrates seamlessly with any Squarespace plan. Works well for time-slot-based bookings like daily tours or group activities.
Third-party tour booking tools: FareHarbor, Peek Pro, Checkfront, Bookeo, and Rezdy all integrate with Squarespace and are built specifically for tour and activity operators. They handle things like dynamic availability, group capacity, waivers, and multi-day trip management.
Squarespace Commerce: On Core+ plans, you can sell tours as products with descriptions, pricing, and checkout. Less sophisticated than dedicated booking tools, but works for simpler setups.
Trust Signals
People spending money on travel experiences want to feel confident before they book. That means testimonials, press mentions, partner logos, certifications (TripAdvisor, safety certs, local tourism board memberships), and real photography from real trips. Every template on this list has space for these elements.
Want a More Premium Squarespace Template?
All Squarespace's built-in templates are a starting point; thousands of other businesses are using the same ones. If you want to DIY it still (and not hire a designer to build out a custom site) but want a tour operator website that looks more distinctive and on-brand from the start, third-party template shops offer premium Squarespace templates with more unique designs. A few worth checking out:
Big Cat Creative - polished, professional templates with great customization
Studio Mesa - clean, modern designs
Applet Studio - bold, creative templates
These typically run $149-$299 and come with more built-in design work than the free options. Whether that's worth it depends on your budget and how important brand differentiation is to your business.
How to Choose the Right Squarespace Template for Your Tour Company
Think about what kind of tours you're selling and what your website needs to communicate before picking a template.
If you run guided tours, day trips, or adventure excursions, Strade was literally made for you. If your brand is all about big adventure photography and outdoor energy, Air gives your images room to shine. If your business involves a lot of logistics and detailed info that customers need before booking, Fillmore handles that well. If you run multi-day retreats with lodging, Suffolk is built for that. And if you're in the luxury wellness travel space, Aurora has the right aesthetic and package structure.
Remember, these are all starting points. You can customize every color, font, image, and layout to match your brand. Pick the structure that's closest to what you need, then make it yours. You can start a free Squarespace trial and test any of these templates before committing.
Frequently Asked Questions
Is Squarespace good for a travel agency website?
Squarespace is a solid choice for travel agencies and tour operators. It handles visual-heavy content well, and works seamlessly with Acuity Scheduling (a separate add-on starting at $16/month billed annually). For most small to mid-size tour companies, it covers what you need without the complexity of WordPress or the cost of a fully custom build.
Can you add online booking to a Squarespace website?
Yes. Acuity Scheduling (powered by Squarespace) is a separate subscription starting at $16/month billed annually and works for time-slot-based tour bookings. For more robust tour-specific needs (dynamic availability, group capacity, waivers, multi-day trips), third-party tools like FareHarbor, Peek Pro, Checkfront, Bookeo, and Rezdy all integrate with Squarespace.
What features should a tour operator website have?
A tour operator website should include detailed tour/experience pages with itineraries, pricing, and what's included; a booking or reservation system; high-quality photography from actual trips; trust signals like testimonials, press mentions, and certifications; and clear calls to action on every page. Mobile responsiveness is also critical since a lot of travelers are browsing and booking from their phones.
How much does a Squarespace website cost for a travel business?
Squarespace plans start at $16/month (Basic) when billed annually. Most tour operators will probably want the Core plan at $23/month, which includes unlimited contributors, custom code, and 0% transaction fees. The Plus plan ($39/mo) and Advanced plan ($99/mo) add more features like advanced analytics and additional contributor accounts.
Can I sell tours and travel packages on Squarespace?
You can sell tours on Squarespace using a few different approaches. Squarespace Commerce (available on all plans, though Basic has a 2% transaction fee and Core and above have 0%) lets you list tour packages as products. For more specialized booking features, integrating a third-party tool like FareHarbor or Checkfront gives you dynamic calendars, group management, and automated confirmations. Either approach works; it depends on how complex your booking process is.
What's the best Squarespace template for adventure tours?
Strade is the best Squarespace template for adventure tours. It's the only built-in template specifically designed for tour and experience-based businesses, with itinerary blocks, pricing tables, and difficulty ratings built into the layout. Air is a strong second option if your brand is heavily photography-driven and focused on outdoor adventure energy.
