Best Squarespace Templates for Makeup Artists & Beauty Professionals
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What are the best Squarespace templates for makeup artists?
Quick Answer: The best Squarespace templates for makeup artists are Kusa (if you teach classes or sell courses), Emmeline (for bridal and event MUAs with portfolios), Clune (for beauty studios with teams), and Florence (for estheticians and spa-service MUAs). If you also sell beauty products or kits, Looped or Maca are great picks. All templates are free with any Squarespace plan starting at $16/month.
KEY FACTS:
All Squarespace templates are free with any plan (Basic $16/mo, Core $23/mo, Plus $39/mo, Advanced $99/mo when billed annually)
All templates are built on Squarespace 7.1 and fully customizable
Acuity Scheduling integrates natively with Squarespace; starts at $16/month separately with a 7-day free trial
Third-party premium templates from shops like Applet Studio or Big Cat Creative offer more custom, distinctive designs if you want something that doesn't look like everyone else's site
Every template can add booking, portfolio galleries, and e-commerce functionality; it doesn’t matter which template you start with
Squarespace has about 200 templates to choose from. Most of them could technically work for a makeup artist, but only a handful are actually set up in a way that makes sense for how beauty businesses operate. So instead of making you dig through everything, I went through and picked the templates that work best for different types of makeup artists and beauty professionals.
Does Squarespace Work for Makeup Artists?
Before we get into the templates, here's why Squarespace can work well for makeup artists specifically. The templates look polished right out of the box. And you can add booking, sell products, showcase your portfolio, and collect inquiries all in one place.
If you're just starting out, Squarespace's Basic plan ($16/month when billed annually) gets you a custom domain, mobile-optimized design, and unlimited pages. If you need to sell products or take bookings, you'll want the Core plan ($23/month) or higher. And if you want online booking, Acuity Scheduling (Squarespace's booking tool) integrates directly and starts at $16/month with features like automated reminders, cancellation policies, and intake forms.
You can try Squarespace free for 14 days to test any template before committing.
Okay, now let's get into the templates.
Best Squarespace Templates for Makeup Artists
1. Kusa Squarespace Template
Best for: Makeup artists who teach classes, offer certifications, or sell online courses
Kusa is a Squarespace template designed for beauty professionals who also educate. The template includes pages for About, Courses, Gallery, Contact, and a Login page for members. The homepage features a hero section with the tagline "Make-up for humans," a course catalog with pricing and descriptions, and a portfolio gallery showcasing your work. The course section displays class offerings with images, dates, and enrollment buttons.
I think what makes Kusa work is the way it balances education and artistry. The Gallery page gives you space to show transformation shots, editorial work, or your signature looks. The Courses page is set up to explain what you teach, who it's for, and how to sign up. If you're a makeup artist who offers workshops, master classes, or certification programs, Kusa is a fabulous template to start with.
2. Emmeline Squarespace Template
Best for: Bridal makeup artists, event MUAs, and artists who need a strong portfolio + booking setup
Emmeline is a salon and beauty template built for makeup artists who want to showcase their work and make booking easy. The template includes pages for Home, Services, Team, Health & Safety, and a prominent "Book Appointment" button in the floating header. The homepage features a large hero image, a service menu with pricing, and a lightbox-style portfolio gallery that lets visitors click through your best looks without leaving the page.
Emmeline's design is clean and feminine without feeling too trendy. The color palette is fab, though you’d want to update to your own branding. The booking button stays visible as you scroll, which makes it easy for potential clients to reach out or schedule a consultation. If you're a bridal MUA, event artist, or anyone who needs clients to see your work and then book you immediately, Emmeline would be a great starting point for you.
3. Clune Squarespace Template
Best for: Beauty studios with multiple artists, spas offering makeup services, or MUAs with a team
Clune is designed for beauty businesses that have more than one person. The template includes pages for Services, About, Team, Contact, and a "Book Appointment" call-to-action in the navigation. The homepage features a clean, minimalist layout with service descriptions, team member bios with headshots, and a contact form. The Team page is set up to introduce each artist or technician with their specialty and background.
If you run a beauty studio, have assistant artists, or offer multiple services (makeup, lashes, brows, skincare), Clune is a great starting point. The booking integration makes it easy to let clients choose their artist and service in one step. Clune keeps things simple and professional, which works very well for established beauty businesses.
4. Florence Squarespace Template
Best for: Estheticians, spa-service MUAs, and solo artists who want a simple, elegant starter site
Florence is a spa and wellness template with a serene, elevated feel. It’s very simple with only one page and a ‘Contact us’ button. Great for businesses just getting up and running.
Florence works well if your makeup artistry leans more toward skincare, natural beauty, or wellness-focused services (facials with makeup application, bridal prep that includes skincare, etc.). If you’re new and want a website one-pager just to get started, Florence is a great starting point.
5. Looped Squarespace Template
Best for: Makeup artists who also sell beauty products, tools, or kits
Looped is a salon and shop template designed for beauty professionals who sell retail products along with their services. The template includes pages for Shop, Appointments, Contact. The Shop section displays products in a grid with images, pricing, and an add-to-cart button.
If you sell your own makeup kits, brushes, skincare, or tools in addition to offering makeup services, Looped can do that. The design keeps services and products clearly separated so visitors can easily navigate to what they need. If you're building a beauty brand that includes both artistry and retail, I think Looped would be a great starting point for you.
6. Maca Squarespace Template
Best for: Product-first makeup artists (MUAs with their own line, tool kits, or beauty brand)
Maca is a robust e-commerce-focused beauty template built for artists who prioritize product sales. The template includes pages for Shop, About, Blog, and Contact. The homepage features large product images, a featured collection section, and customer testimonials. The Shop page displays your full catalog with filters and categories. There's also space for a blog if you want to share tutorials, product launches, or behind-the-scenes content.
Maca is the right pick if your business model is more about selling your own products than booking makeup appointments. If you've created your own makeup line, sell curated beauty kits, or retail tools and products online, Maca gives you a professional e-commerce setup without needing to build from scratch.
Booking & Appointments
If you're a makeup artist, booking is probably a huge part of your business. Squarespace integrates with Acuity Scheduling, which is their built-in booking tool. It starts at $16/month (separate from your Squarespace website plan) and includes automated email and SMS reminders, cancellation policies, intake forms, and calendar syncing.
You can also connect Squarespace to other booking tools like Calendly, Schedulicity, or GlossGenius if you already use them. But Acuity is the most seamless option if you're staying in the Squarespace ecosystem.
One thing to know: the free Squarespace templates don't come with booking functionality built in by default. You add it yourself using Acuity or another integration. It's easy to set up, but it's not automatic.
When Squarespace's Free Templates Might Not Be Enough
All the templates I've covered are solid starting points, but they're also used by a bunch of other people in your industry. If you want to DIY and want something that feels truly premium and differentiated, you might want to look at third-party template shops.
Places like Applet Studio, Big Cat Creative, and Kseniia Design all sell custom-designed templates built specifically for Squarespace. They're more expensive (usually $100-$300), but they're also more distinctive and come with design elements you won't see everywhere else.
This isn't a knock on Squarespace's free templates; it's just the honest tradeoff. Free and functional, or paid and unique. Both are valid depending on where you are in your business.
How to Choose the Right Template for Your Makeup Artistry Business
Think about what you actually need your website to do before you pick a template.
If you teach makeup classes or sell courses, Kusa is set up for that. If you're a bridal or event MUA who needs a strong portfolio and booking flow, Emmeline handles both. If you run a beauty studio with multiple artists, Clune has a team structure built in. If you want something elegant and spa-like, Florence fits. If you sell products alongside services, Looped or Maca make that easy.
All these templates are starting points. You can change the colors, fonts, images, and page layouts to match your brand. Pick the structure that's closest to what you need, then make it yours.
Frequently Asked Questions
Is Squarespace good for makeup artists?
Yes. Squarespace works well for makeup artists because it handles portfolios, booking, and e-commerce in one platform without needing custom code. The templates are designed to look professional immediately, and you can add booking through Acuity Scheduling or other integrations. If you need a site that showcases your work and lets clients book you, Squarespace is a solid middle-ground option between hiring a designer (expensive) and using a basic link-in-bio tool (too limited).
Does a makeup artist need a website?
Yes, if you want to be taken seriously and book clients consistently. A website gives you a professional home base where potential clients can see your work, read about your services, check pricing, and book you. Instagram is great for discovery, but it's not a substitute for a real website with a custom domain. A website also helps with Google search visibility and makes you easier to find when people search for "bridal makeup artist [your city]" or similar queries.
What pages should a makeup artist website have?
At minimum: a Home page with your best work and a clear call-to-action, a Portfolio or Gallery page showing your makeup looks, a Services page with what you offer and pricing, an About page introducing you and your background, and a Contact or Booking page. If you sell products, add a Shop page. If you teach or offer courses, add a Courses or Workshops page. If you have a team, add a Team page with bios for each artist.
Can clients book appointments directly on a Squarespace website?
Yes. You can integrate Acuity Scheduling (Squarespace's native booking tool) or connect other booking systems like Calendly or GlossGenius. Acuity starts at $16/month and lets clients see your availability, choose a service, and book online. It also handles automated reminders, cancellation policies, and intake forms. The booking tool is separate from your website subscription, but it integrates directly into your Squarespace site.
