The “Boring” Squarespace Template Review
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The Boring Squarespace Template is a conversion-focused, SEO-ready template built for service providers and solopreneurs who need a strategic website without the overthinking spiral.
Created by a certified digital strategist (🙋♀️), this template tackles the problem most business owners face: getting stuck in decision paralysis or launching a pretty site that doesn't convert.
If you're a service-based business owner who needs your site up and working for your business, The Boring Template probably caught your eye for good reason.
This review covers what The Boring Template includes, where it shines, and where you'll bump into limitations so you can figure out if this template is the right fit, or if you should keep looking.
Who The Boring Template Works Best For
The Boring Template works for business owners who need a website that functions as a business asset (not just a pretty digital brochure). It's designed for people who want strategic foundations without becoming a web designer, SEO expert, and conversion copywriter all at once.
Coaches & consultants selling their expertise
The strategic homepage layout guides visitors from problem recognition through to booking a call – with a proven framework for presenting your services.
Freelancers who need to look established
Virtual assistants, copywriters, designers, and other freelancers get a professional foundation that makes it easy to showcase services and testimonials without the designer price tag.
Service providers launching their first real website
The copy prompts walk you through exactly what to say and where to say it, so you're not staring at blank pages wondering what content goes where.
Solopreneurs who want to launch this weekend
The Boring Template is designed to go from setup to live in a weekend, with strategic foundations handled so you can focus on your business.
Small business owners who want SEO & conversion built in
This template has proper heading hierarchy, keyword-friendly sections, and conversion psychology already mapped out.
What You Get With The Boring Template
The Boring Template includes 14 pages with strategic copy prompts throughout.
Homepage
Strategic sections including problem recognition, your unique solution, benefits, process overview, social proof, about snippet, lead magnet opt-in, blog preview, and final CTA. The demo shows how each section flows with psychological triggers built in.
About Page
Structured layout with clear prompts telling you exactly what content goes where; designed to build trust and move people toward working with you.
Services Page
Two layout options for presenting your offerings, built-in spots for addressing objections, and clear pathways to the next step. (You can easily duplicate this page if you have multiple services.)
Contact Page
Straightforward (dare I say… boring?) contact layout with prompts so you don't forget important details.
Blog Page
Includes sample blog posts, a template to copy, and detailed instructions for publishing your first post.
Bonus Pages
Link in Bio (for Instagram traffic), 404 Error Page, two Opt-In Pages for lead magnets, Coming Soon page, FAQ page, and Privacy & Legal page.
Extras
50+ sections to use or customize
Strategic copy prompts on every page
Proper SEO structure with correct heading hierarchy
Conversion-focused layout with psychological triggers
Mobile-responsive design
6-month extended Squarespace trial
20% discount on first year annual subscription
AI Template Wizard Help Center access
Website Tagline Planner
30 days of email support
Designed to be mobile responsive
Key Strengths
Built on Conversion Psychology The Boring Template uses a proven Problem → Solution → Benefits framework with psychological triggers placed strategically throughout. If you've ever wondered why some websites convert better than others, it's usually because of this kind of strategic structure that most templates completely ignore.
Copy Prompts Handle the "What Do I Even Write?" Problem Every page includes clear guidance about what content goes where and why. The prompts are based on conversion copywriting formulas, so you're following proven patterns… while writing in your own voice.
SEO Foundations Proper heading hierarchy, keyword-friendly section structure, and content layout that search engines understand.
Quick Launch Without Sacrificing Strategy The weekend launch promise is realistic because the strategic framework is already there; you're just customizing it with your content, not figuring out conversion psychology from scratch.
Best Use Cases
1. The Freelancer Finally Ready for a Real Website You've been getting by with a basic one-pager or just social media. Now you're ready to look more established. The Boring Template gives you everything to pitch bigger clients: services clearly presented, testimonials in the right spots, a pro About Page.
2. The Coach Launching Their First Offer You're moving to a structured coaching program. You need a website that explains what you do and gets people to book calls. The homepage walks visitors through problem to solution without sounding salesy.
3. The Service Provider Who Needs SEO (But Doesn't Want to Learn It) The technical SEO foundations are handled. Proper heading structure, keyword-friendly layouts, mobile optimization. You focus on content instead of worrying about setup.
4. The Solopreneur Building While Working The 6-month trial and weekend launch timeframe mean you can build in chunks without pressure. The template structure is built to keep you from overthinking design and conversion decisions.
5. The Business Owner Recovering from a Bad Website Experience Maybe your last site looked great but didn't convert. Or was broken on mobile. Or you spent months tweaking and never launched. The Boring Template avoids those problems from the start.
What The Boring Template Is NOT Best For
The Boring Template may not be the best fit if you:
Need robust e-commerce already set up.The template is built for service providers, creators, and freelancers. If your main business is selling products, the structure isn’t built to initially support inventory or product browsing. (Squarespace’s free templates Seen or Altaloma would both be good options)
Want a portfolio-heavy creative showcase. If you're a photographer or designer who needs extensive galleries and portfolio projects as the main focus, this prioritizes service explanations over visual showcase.
Want a highly designed, visually distinctive site. The template is purposefully "boring" – clean, professional, functional. If your brand needs bold design to stand out, this isn't that. ( Big Cat Creative would be a good option to explore here:get 20% off any of Big Cat Creative’s stunning yet still affordable Squarespace templates)
Pros & Cons of The Boring Squarespace Template
Pros
Strategic framework to eliminates decision paralysis: The problem-solution-benefits flow is mapped out; you're customizing content, not building strategy from scratch.
Copy prompts to make content creation manageable: Tells you exactly what to say in each section and why… even if writing isn't your strong suit.
SEO & mobile responsiveness: Technical foundations are done, so you focus on content instead of discovering problems after launch.
Fast without sacrificing effectiveness: The weekend launch promise is realistic because the strategic work is done.
Cons
Light on visual portfolio space: There's one services page and project sections, but not extensive gallery options or detailed portfolio case studies.
Limited built-in options for complex service structures: Works great for 3-5 offers, but tiered packages with add-ons would need customization.
The "boring" design might feel too minimal: If your brand depends on bold visuals or custom illustrations, this clean template might feel too plain.
Getting Started with The Boring Template is Easy:
Once you purchase the Boring Template, you’ll receive the complete template delivered to your account within 48 business hours. Here’s how to get it set up:
Accept the Squarespace invitation and explore the dashboard. You'll get an email within 48 hours. Accept it, and spend 15 minutes clicking around before making changes.
Read through the copy prompts before changing anything. Understanding the strategic structure first prevents accidentally deleting important conversion elements.
Replace demo images and update homepage content. Use high-quality photos (under 500KB for fast loading). Follow the prompts for problem recognition, solution, benefits, and CTAs, but write in your own voice.
Customize your services and about pages. Replace demo content with your offerings and story. Use the two service layout options to find what works better.
Add testimonials and set up your blog. Replace demo testimonials with real client feedback. Use the sample blog post as a template and publish at least one post.
Customize colors and fonts in Site Styles. Update the color palette and typography to match your brand. Stick with 2-3 main colors and 2 font families for a professional look.
Connect your domain. To connect a Squarespace domain, navigate to the Domains panel, select Use a domain I own, and choose your provider. Follow the on-screen prompts to connect either automatically through your provider's login or by manually adding DNS records provided by Squarespace in your domain registrar's settings. The process can take up to 72 hours to fully complete. More on how to connect a domain.
Test everything on mobile and go live. Review your site on your phone, test all forms, check links, and when you're confident, choose your Squarespace Plan (a guide for that here), and toggle to Public view with your 20% discount code.
The Boring Squarespace Template FAQs
Can I sell products on The Boring Template?
Yes, you can add e-commerce to any Squarespace template. However, this template is built for service-based businesses with one course/product page. It works fine for a few digital products alongside services, but if selling physical products is your main business, you'll want a template designed for e-commerce from the start.
Is The Boring Template good for SEO?
Yes, this is a main strength. The template includes proper heading hierarchy, keyword-friendly section structure, and content layout search engines understand. The creator is a certified SEO professional. That said, the template handles structure; you still need quality content, good page titles, and blog posts over time.
Can I use The Boring Template on mobile?
Absolutely. The template is fully mobile-responsive and automatically adjusts for smartphones, tablets, and desktops. You should still preview your specific content on mobile before launching.
Can I change fonts and colors on The Boring Template?
Yes, you can customize fonts, colors, and styling through Squarespace's Site Styles. The template uses a neutral base designed to adapt to different brands. No coding knowledge needed.
What makes The Boring Template different from Squarespace's free templates?
The strategic structure and copy prompts. Squarespace's built-in templates give you visuals, but don't include conversion strategy, SEO guidance, or help with content. The Boring Template includes frameworks based on conversion psychology and detailed prompts for what to write in each section.
Can I apply this template to an existing Squarespace site with an active subscription?
Yes, for an additional template installation fee of $95, you could have the template installed on on your already existing website.
What kind of business is this template best for?
Service-based businesses: coaches, consultants, freelancers, virtual assistants, and solopreneurs who sell their time or expertise. It works especially well for first professional sites or replacing underperforming websites. Not ideal for product-based businesses or visual portfolio sites.
View The Boring Template Demo
Ready to see The Boring Template in action? Check out the demo here to explore the homepage structure, click through the pages, and see how the strategic framework works together.
Ready to Give Squarespace a Try?
If The Boring Template seems like the right fit for your service-based business, you can purchase it here for $147 (currently on sale from $197). You'll get the complete 14-page template, strategic copy prompts, 6-month extended trial, 20% off your first year, and 30 days of email support.
New to Squarespace? You can start with a free trial here (affiliate link) to explore the platform before committing. Squarespace offers a 14-day free trial, and with The Boring Template purchase, you'll get an extended 6-month trial plus 20% off your annual subscription.
