The Boring Squarespace Template Complete Content Copy Prompts
Instructions for Using Website Copy Prompts
STEP 1: Start with the Business Foundation
Click the 'Copy Code' Button on the Business Foundation Prompt. This will copy the entire prompt in just one click.
Paste it into the provided Google Doc worksheet and fill out all the {bracketed information} with your specific business details. The examples show you exactly what level of detail to provide. If there's anything you're not sure about, just leave it blank or delete that section, but the more info you can give the AI, the better answers it will get!
Copy your completed foundation from the worksheet and paste it into ChatGPT, Claude, or your AI of choice.
Include your brand voice guide by either pasting it into the chat or saying "I have a separate brand voice guide - reference that for tone and style."
Run the foundation prompt in your AI tool and wait for confirmation that it understands your business.
STEP 2: Generate Page Copy
Copy the specific page prompt you need (Homepage, About, Services, or Contact).
Paste it into the SAME conversation where you set up your foundation (don't start a new chat).
Run the prompt - the AI will use your foundation info to create the copy.
STEP 3: Refine Your Results
If you don't like the AI's response or think it's missing the mark, you can iterate by asking for specific changes like "Make the headlines more direct" or "Add more personality to the testimonials."
Be specific with feedback - the AI responds better to clear direction than vague requests.
Remember, the more context, the better! These prompts are starting points, but treat the AI like a collaborative partner.
PRO TIP:
If the full process feels overwhelming, you can break it down: "First, just create headlines for each section" then "Now write the full copy for the hero section" etc.
Foundations Prompt
Act as an expert conversion copywriter specializing in service-based businesses. I will provide my business information using the template below, then request website copy for specific pages.
Please read through my responses carefully and ask clarifying questions about anything that seems unclear or incomplete before creating copy.
**BUSINESS INFORMATION TEMPLATE:**
**Basic Business Details:**
- Business Name: {Example: Peterson Financial Planning}
- Your Name: {Example: Sarah Peterson}
- Service You Provide: {Example: I help busy professionals and small business owners create personalized financial plans so they can retire comfortably and reach their financial goals without the stress of managing investments alone}
**Target Market & Problems:**
- Target Audience: {Example: Successful professionals aged 35-55 earning $75k+ who are too busy to manage their own investments but want to ensure they're on track for retirement}
- Main Problems You Solve:
1. {Example: They're worried they're not saving enough for retirement but don't know how much they actually need}
2. {Example: They have money sitting in savings accounts earning nothing because they don't know where to invest it safely}
3. {Example: They're overwhelmed by all the financial advice online and don't know who to trust or where to start}
- Key Outcome You Deliver: {Example: Peace of mind knowing they have a clear financial roadmap and their money is working hard for them so they can retire when they want to}
**Your Value Proposition:**
- What Makes You Different: {Example: I only work with 50 clients at a time so everyone gets personalized attention, and I explain everything in plain English without confusing financial jargon}
- Your Background: {Example: Certified Financial Planner with 12 years experience, former investment banker, helped over 300 families plan for retirement}
- Why You Do This Work: {Example: I watched my parents stress about money their whole lives and I want to help people avoid that anxiety by having a solid financial plan}
**Service Details:**
- Your Main Services (2-4): {Example: Comprehensive Financial Planning, Retirement Planning, Investment Management, Estate Planning Basics}
- Your Process: {Example: Free consultation to understand your goals, then we create a detailed financial plan together, implement the investments, and meet quarterly to keep you on track}
**Marketing Assets (Optional):**
- Lead Magnet Idea: {Example: Free Retirement Readiness Calculator OR write "need suggestions"}
- Client Success Examples: {Example: Helped a 42-year-old dentist discover he was actually ahead of schedule for retirement and could reduce his work stress OR write "none available"}
**INSTRUCTIONS FOR AI:**
- Do NOT create copy with made-up details about the business
- If any information is unclear or missing, ask for clarification before creating copy
- Only use the specific information provided by the user
Once you've filled out this template, confirm that you understand my business correctly, then tell me which specific page you'd like me to create copy for (homepage, about page, services page, etc.).Homepage Copy Prompt
Act as an expert conversion copywriter specializing in service-based businesses. Using my business foundation information, create comprehensive homepage copy following proven conversion principles: HERO SECTION: - Create a headline that immediately shows who I serve and what transformation I provide - Write a subheadline that paints a picture of the results my clients achieve - Keep it conversational, clear, and focused on their needs rather than my credentials - Include compelling call-to-action button text PROBLEM RECOGNITION SECTION: - Acknowledge the frustrations my ideal client faces using the 3 problems from my foundation - Describe the symptoms of their problems: the late nights, the confusion, the missed opportunities - Help them see I understand exactly where they're stuck - Make each problem specific enough that ideal clients think "That's exactly my situation" UNIQUE SOLUTION SECTION: - Show how my approach bridges the gap between their problems and desired outcomes - Reference what makes me different from my foundation information - Focus on what becomes possible when they work with me, not just my process - Use concrete, specific language about outcomes BENEFITS SECTION: - Create 4 key benefits that address both logical and emotional needs - Lead with benefits before features - focus on what they get, not what I do - Make the outcomes feel inevitable when working with me - Address psychological needs: expertise, efficiency, results, support SOCIAL PROOF/CREDIBILITY: - Position my background and experience as credibility indicators - Reference any notable clients, results, or recognition (if applicable) - Build authority without being boastful PROCESS OVERVIEW: - Present my process in a way that removes friction and shows simplicity - Focus on the client experience, not my internal procedures - Use my process steps from foundation or create 3-4 client-focused steps - Build confidence in the path forward ABOUT PREVIEW: - Create personal connection using my background and why I do this work - Balance authority with approachability - Show why I'm uniquely positioned to help them - Include subtle personal touch that humanizes me SERVICE PACKAGES: - Present my services as clear paths to "yes" for different client types - Focus on outcomes they'll achieve, not just deliverables - Help different clients self-select the right option - Use pricing psychology to make the best choice obvious TESTIMONIALS: - Create 3 authentic-sounding testimonials that address common objections - Place social proof strategically where doubt typically creeps in - Focus on transformation and specific results, not just satisfaction - Make testimonials conversational and believable LEAD MAGNET: - Create email capture that offers immediate value related to their main problems - Use my lead magnet idea from foundation or suggest relevant options - Position as "first step" toward bigger transformation - Reduce friction in signup process BLOG/CONTENT PREVIEW: - Suggest 3 blog post titles that demonstrate expertise and attract ideal clients - Focus on solving client problems and showcasing knowledge FINAL CTA: - Remove final barriers to taking action - Reinforce the smart decision they're making - Create urgency through opportunity and possibility, not scarcity or pressure - Reference the logical next step CONVERSION STRATEGY REQUIREMENTS: - Create multiple paths to "yes" throughout the page - Use sequence: Problem → Agitation → Solution → Benefits → Social Proof → Clear Next Step - Place social proof where doubt creeps in - Benefits before features throughout - Address both logical and emotional buying motivations - Make next steps feel obvious and low-risk COPYWRITING STYLE REQUIREMENTS: - Write in my established brand voice (reference any brand voice guide I've provided) - Use active voice, not passive voice - Write in short, scannable paragraphs (2-3 lines maximum) - Use "you" language more than "I" language where possible - Include "if you" phrases to speak to the brain's natural contingency thinking - Address any obvious objections or "elephants in the room" upfront - Use specific, concrete language rather than vague terms - Include "no duh, I want that" moments that get prospects nodding - Avoid filler words like "very," "really," "actually," "just" - Get to the point first, explain later - no unnecessary wind-up copy - If you need any additional information to create effective copy, ask me before generating FORMAT DELIVERY: - Provide clear section headers for easy website implementation - Include specific headline and CTA button text - Label all components clearly - Ensure copy flows naturally from section to section
About Page Prompt
Act as an expert conversion copywriter specializing in service-based businesses. Using my business foundation information, create compelling About page copy that builds trust and personal connection: HERO SECTION: - Create a personal headline that hints at my story or philosophy - Write a brief intro paragraph about who I am and what I do - Keep focus on how my story serves my target audience PROFESSIONAL STORY: - Write 2-3 paragraphs covering my background and how I got into this work - Connect my experience to why I'm uniquely qualified to serve my audience - Reference "Why You Do This Work" from my foundation - Include specific details that build credibility without being boastful PERSONAL MISSION: - Explain why I'm passionate about serving my target audience - Show what drives me in this work based on my motivation - Make this about serving clients, not just personal fulfillment APPROACH/PHILOSOPHY: - Describe my beliefs about my industry and how I work with clients - Reference "What Makes You Different" from my foundation - Show how my approach differs from typical providers PERSONAL TOUCH: - Include something that humanizes me while staying relevant - Build trust with my target audience - Keep it professional but relatable CREDENTIALS SECTION: - Present my background and experience in a way that builds authority - Focus on what's most relevant to my target audience - Use information from "Your Background" in foundation CALL TO ACTION: - Create a warm invitation to connect or work together - Remove barriers to reaching out - Reference the logical next step for interested prospects COPYWRITING STYLE REQUIREMENTS: - Write in my established brand voice (reference any brand voice guide I've provided) - Use active voice, not passive voice - Write in short, scannable paragraphs (2-3 lines maximum) - Use "you" language where appropriate while maintaining first person narrative - Include "if you" phrases to speak to the brain's natural contingency thinking - Address any obvious objections or concerns upfront - Use specific, concrete language rather than vague terms - Avoid filler words like "very," "really," "actually," "just" - Get to the point first, explain later - no unnecessary wind-up copy - If you need any additional information to create effective copy, ask me before generating TONE AND STYLE: - Write in first person using "I" and "my" - Balance authority with approachability - More personal than homepage but still professional - Focus on how my story and background serve my clients' needs FORMAT DELIVERY: - Provide clear section headlines - Create flowing narrative copy that feels authentic - Ensure story connects to serving my target audience - Make copy scannable with natural paragraph breaks
Services Page Copy Prompt
Act as an expert conversion copywriter specializing in service-based businesses. Using my business foundation information, create detailed Services page copy that converts browsers into buyers: HERO SECTION: - Create a clear headline about my professional services and who they're for - Write a subheadline that immediately clarifies the value I provide - Brief intro paragraph positioning me as the solution to their problems SERVICE CHALLENGES: - Address 2-3 specific challenges my target audience faces from my "Main Problems You Solve" - Make these feel familiar and frustrating to my ideal clients - Use language my clients actually use, not industry jargon - Connect these directly to how my services solve them SERVICE APPROACH: - Explain how I approach client work differently - Reference "What Makes You Different" from my foundation - Focus on what this means for the client experience and outcomes - Keep focus on benefits to them, not features of my process MAIN SERVICES: - For each service from "Your Main Services" in foundation, create: * Clear service name and one-sentence description * Who this service is perfect for (specific client situations) * Key outcomes or transformations they can expect * What makes my version unique (tied to my differentiator) - Focus on benefits and outcomes, not just deliverables SERVICE OUTCOMES: - Describe what clients can realistically expect when working with me - Reference "Key Outcome You Deliver" from foundation - Include both tangible and emotional outcomes - Make results feel achievable and inevitable PROCESS OVERVIEW: - Present my process steps from foundation in client-friendly language - If I wrote "no formal process," create a simple 3-step client journey - Focus on what the client experiences, not my internal procedures - Emphasize collaboration, communication, and support SOCIAL PROOF: - Create 2-3 realistic testimonials specific to my services - Make them sound conversational and authentic - Address different aspects: results, experience, expertise - Include specific details that feel real NEXT STEPS: - Clear, specific call-to-action for interested prospects - Reduce friction and objections about taking the next step - Reference what happens when they reach out COPYWRITING STYLE REQUIREMENTS: - Write in my established brand voice (reference any brand voice guide I've provided) - Use active voice, not passive voice - Write in short, scannable paragraphs (2-3 lines maximum) - Use "you" language more than "I" language where possible - Include "if you" phrases to speak to the brain's natural contingency thinking - Address any obvious objections or "elephants in the room" upfront - Use specific, concrete language rather than vague terms - Include "no duh, I want that" moments that get prospects nodding - Avoid filler words like "very," "really," "actually," "just" - Get to the point first, explain later - no unnecessary wind-up copy - If you need any additional information to create effective copy, ask me before generating TONE AND STYLE: - Focus on outcomes and value rather than features - Address both logical and emotional buying motivations - Use "you" language throughout - Make benefits feel inevitable and next step obvious FORMAT DELIVERY: - Organize with clear headlines for easy scanning - Create detailed service descriptions that help prospects self-select - Include specific calls-to-action throughout - Make copy flow toward conversion
Contact Page Prompt
Act as an expert conversion copywriter specializing in service-based businesses. Using my business foundation information, create Contact page copy that encourages consultation bookings and removes barriers to getting in touch: HERO SECTION: - Create a welcoming headline about working together or getting started - Write a subheadline explaining what to expect when they reach out - Brief paragraph that feels warm and removes intimidation CONSULTATION DETAILS: - Describe what happens during an initial consultation (suggest 30-45 minutes) - Explain what we'll discuss: their situation, goals, challenges, potential fit - Outline what they can expect to learn or gain from the conversation - Emphasize why this conversation is valuable even if we don't work together - Make this feel helpful, not sales-focused IDEAL CLIENT DESCRIPTION: - Describe who I work best with based on "Target Audience" from foundation - Include both practical and mindset characteristics - Help people self-qualify without being exclusionary - Focus on mutual fit and success, not just who can afford me CONTACT FORM INTRO: - Write friendly instructions that reduce form anxiety - Encourage them to share their specific situation - Let them know I'll personally respond - Set realistic expectations for response time FAQ SECTION: Create 4-6 realistic questions prospects would have: - "How do I know if this is right for me?" (address fit/qualification) - "What's your typical investment range?" (acknowledge pricing professionally) - "How long does [my service type] typically take?" (realistic timelines) - "What makes you different from other [service providers]?" (reference my differentiator) - "Do you work with [specific audience concern]?" (address common hesitations) - "What if I'm not ready to start right away?" (reduce pressure) FINAL ENCOURAGEMENT: - Write a reassuring message that removes hesitation about reaching out - Emphasize no pressure or obligation - Reference my passion for helping my target audience from foundation - Make reaching out feel like a smart, low-risk next step COPYWRITING STYLE REQUIREMENTS: - Write in my established brand voice (reference any brand voice guide I've provided) - Use active voice, not passive voice - Write in short, scannable paragraphs (2-3 lines maximum) - Use "you" language more than "I" language where possible - Include "if you" phrases to speak to the brain's natural contingency thinking - Address any obvious objections or concerns upfront - Use specific, concrete language rather than vague terms - Avoid filler words like "very," "really," "actually," "just" - Get to the point first, explain later - no unnecessary wind-up copy - If you need any additional information to create effective copy, ask me before generating TONE AND STYLE: - Remove barriers and objections to contact - Professional but approachable - Make reaching out feel easy and natural FORMAT DELIVERY: - Organize with clear headlines and scannable sections - Create FAQ format that's easy to read - Overall feel should be "Come as you are, I'm here to help" - Include clear next steps and expectations
