Mariana Squarespace Template Review
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Mariana is a one-page Squarespace website template built for product-based businesses that want a clean layout with a bold, editorial aesthetic.
The demo showcases a fashion brand with vibrant photography (lots of orange, green, and navy), artistic product shots, and a "slow fashion made in small batches" vibe. Everything lives on one scrolling page: hero image, product grid with add-to-cart functionality, brand story section, image gallery, and email signup.
If you're launching a fashion line, small-batch product business, or lifestyle brand with a strong visual identity, Mariana gives you a focused layout that lets your aesthetic shine.
But here's the question: Does the bold, editorial vibe match your brand, and is a one-page layout enough?
Let's figure it out.
What's Included in Mariana
One-Page Homepage Layout
Hero section with large image and headline ("Meet our new limited collection"), product grid showing three products with images, prices, size dropdowns, quantity selectors, and "Add to cart" buttons, brand story section with headline, copy, and supporting images ("Slow fashion made in small batches"), lifestyle image gallery (10 images in a grid), and email signup form ("Stay in the loop") at the bottom.
Sticky header with logo, social media icons, and shopping cart stays accessible as you scroll.
The aesthetic is bold and editorial. Vibrant product photography, artistic styling, fashion-forward vibe. If you're a slow fashion brand or artisan business with strong visual identity, this matches. If you sell something more traditional or minimalist, you'll need to restyle everything.
Who This Template Is For
Mariana works best if you're:
A fashion or apparel brand launching a limited collection with bold, editorial photography
A slow fashion or sustainable brand that wants to showcase values alongside products
A maker or artisan with strong visual branding (jewelry, ceramics, handcrafted goods)
A lifestyle product business (small-batch skincare, home goods) with artistic product photography
Building a pre-launch page for a new collection that needs to capture emails and build hype
Mariana is NOT for you if:
Your brand aesthetic is minimal, traditional, or corporate (the demo is bold and artistic)
You need to sell more than 10-15 products on one page (the grid gets overwhelming)
You want individual product pages with multiple images, size charts, reviews, or detailed descriptions
You plan to regularly publish blog posts or add content beyond your products
Pros and Cons of the Mariana Template
What Works Well
Bold, editorial aesthetic. The demo has a strong visual identity with vibrant colors and artistic product photography. Perfect for fashion brands or artisan businesses with a defined look.
Full e-commerce on one page. Products show price, size dropdown, quantity selector, and "Add to cart" button right on the homepage. No clicking through to separate product pages.
Brand story section. "Slow fashion made in small batches" with supporting images and copy. Room to connect with customers beyond just selling products.
Lifestyle image gallery. 10-image grid showcases your products in context, styled shots, or behind-the-scenes content. Builds brand vibe.
Email signup built in. "Stay in the loop" section at bottom captures emails from visitors who aren't ready to buy yet.
Where It May Fall Short
Bold aesthetic is baked in. The orange/green/navy palette, editorial photography style, and fashion-forward vibe are strong. If your brand is different, you'll spend time restyling colors, fonts, and imagery.
One page means limited structure. No separate product pages with multiple images, size guides, or detailed descriptions. No room for about page, blog, FAQ, or additional content.
Works for small catalogs only. The demo shows three products. You could add more, but past 10-15 items, the one-page layout becomes too long and overwhelming.
No product filtering or organization. If you have different product types (tops, bottoms, accessories), you can't organize or filter them. Everything is in one grid.
Limited SEO opportunity. One-page sites have less room for keyword-rich content and internal linking compared to multi-page sites
Bottom Line
Mariana is perfect if you're a fashion brand or artisan business launching a limited collection (3-15 items) with bold, editorial photography and a strong visual identity.
The one-page layout keeps things focused: visitors see your products, story, and lifestyle imagery in one scroll. The full e-commerce functionality (add to cart right on the homepage) makes buying easy.
But if your brand aesthetic is minimal or traditional, you'll spend significant time restyling. And if you need individual product pages with details, multiple product categories, or a blog, Mariana's one-page structure won't work.
My take: If you're launching a limited fashion collection or small-batch product line with strong visual branding, Mariana is probably the best choice. If you need a full e-commerce site with detailed product pages and organization, look for a multi-page template.
Getting Started with the Mariana Squarespace Template is Easy:
Once you pick Mariana in the Squarespace 7.1 template library, here's what to do:
Replace the hero image and headline. Upload a high-quality photo that represents your collection or brand, then update the text. Keep it short and clear.
Update the gallery section. Remove demo images and add your own product or lifestyle photos. Keep images consistent in style and quality.
Set up your product grid. Add your actual products with images, names, and "Shop now" buttons. If using Squarespace ecommerce, link these to product pages. If using an external shop (Shopify, Etsy), link to those URLs.
Customize the brand story section. Replace placeholder text with your own mission or process. This is where you connect with customers beyond just products.
Configure the email signup form. Connect it to your email provider (Mailchimp, ConvertKit, Flodesk, Kit) and customize the messaging.
Update social media icons in the header. Link your Instagram, Twitter, or other accounts so visitors can follow you.
Check your heading hierarchy. Squarespace templates don't always set up headings correctly by default. Make sure your main headline is an H1 and subheadings follow logical order (H2, H3). This matters for SEO.
Adjust your colors and fonts. Head into Site Styles by clicking the paint brush in the upper right and change colors and fonts to match your brand.
Test the mobile version. Preview how your site looks on mobile and make sure images load well and text is readable.
Double check everything and go live. Check how everything looks on mobile, review your grammar and spacing, make sure all your buttons and links work, then hit publish.
Mariana Squarespace Template FAQs
Can I sell products on the Mariana website template?
Yep. You can use Squarespace's native shop by upgrading to a Business or Commerce plan, which lets you set up checkout and everything. Or you can link the "Shop now" buttons to an external store like Shopify or Etsy. Either way works.
Is the Mariana squarespace template good for SEO?
Kind of. Like all Squarespace templates, Mariana doesn't set up heading tags correctly by default (no H1 tags), so you'll need to fix that manually. The one-page format also means less opportunity for keyword-rich pages and internal linking compared to multi-page sites. But you can still optimize your page title, meta description, and image alt text.
Can I use the Mariana template on mobile?
Absolutely. Like all native Squarespace templates, Mariana is fully responsive and looks good on phones and tablets. Just make sure your images are optimized so they load quickly on mobile.
Can I change fonts and colors on the Mariana template?
Yes. Mariana is built on Squarespace 7.1, so you can customize fonts, colors, buttons and more through Site Styles, all without code.
Can I add more pages to the Mariana template?
You can, but it's not ideal. Mariana is designed as a one-page template. If you need an about page, blog, or separate product pages, you might be better off starting with a multi-page template.
Does Mariana work for businesses with lots of products?
Not really. The one-page grid works best for 10-30 products. More than that and the page gets too long and overwhelming. You also don't get category filtering or sorting, which you need for bigger inventories.
Can I integrate the email signup form with my email marketing platform?
Yes. Squarespace integrates with popular email platforms like Mailchimp, Flodesk, and Kit. Connect your account through the settings and start collecting subscribers.
Is the popup gallery customizable?
Yep. You can add or remove images and adjust how they display. The popup function is built into Squarespace's gallery blocks, so you control image sizing and spacing through the editor.
