How to Add a Pop-Up to Your Squarespace Website (2026)
A note on pricing: all prices mentioned in this post are accurate as of the date this article was written, but can change at any time. This includes Squarespace plans, third-party tools, plugins, templates, and any other services referenced. Always check directly with the provider for the most current pricing before committing.
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How do I add a pop-up to a Squarespace website?
Quick Answer: Squarespace has a built-in promotional pop-up feature available on the Core, Plus, and Advanced plans (not Basic). To set it up, go to Pages, scroll to the bottom of the panel, and open Promotional Pop-Up under the marketing or website tools section. From there, you can choose a layout, connect it to your email list or link it to a page, and control exactly when and where it shows up. The whole setup takes about 10 minutes. You can start a Squarespace free trial here to test it out.
KEY FACTS:
Pop-ups require a Squarespace Core plan or higher
NOT available on the Basic plan
You can only have ONE promotional pop-up per website (native Squarespace limitation)
Two action types: newsletter signup or button click
Native newsletter integrations: Squarespace Campaigns, Mailchimp, or Google Drive
9 layout options ranging from full-screen overlays to small corner pop-ups
You can control timing (on scroll, on timer, or both), which pages it appears on, and how often returning visitors see it
Mobile pop-ups fill half the screen and don't display background images
Pop-ups get a bad reputation (and some of that is deserved). Nobody loves being hit with a full-screen pop-up the second they land on a website. But a well-timed pop-up with a genuinely useful offer, annoying as the can be, can actually be one of the most effective ways to grow your email list, promote a sale, or share an announcement. (Sorry to all of us.)
So if you have a Squarespace site, you should know it DOES have a built-in pop-up feature. But there are a few things worth knowing before you set one up; like which plan you actually need, the one big limitation that'll frustrate you if you don't know about it ahead of time, and what to do if your pop-up decides to ghost you.
Before You Start: Check Your Squarespace Plan
This will save you a bit of confusion. Squarespace's promotional pop-up feature is only available on the Core, Plus, and Advanced plans. Which means if you're on the Basic plan, you won't see the option at all.
So if you're on Basic and pop-ups are part of your strategy, you'd want to upgrade to at least Core. You can compare plans and start a free trial here.
How to Set Up Your Squarespace Pop-Up
Here's the step-by-step. The fastest way to get there is the keyboard shortcut: press `/` (forward slash) anywhere in your Squarespace dashboard and type "Promotional Pop-Up." It'll take you right to it.
To click through manually:
From your Squarespace dashboard, go to Pages
Scroll all the way to the bottom of the Pages panel
Look for Promotional Pop-Up (it's grouped under the marketing/website tools section at the bottom)
Click it to open the pop-up editor
Once you're in, there are a few panels to work through:
Choose Your Layout
Squarespace gives you around 9 layout options. Some are full-screen overlays, some are smaller boxes in the corner or bottom of the screen, and some support images while others are text-only. Pick the one that fits what you're going for. I'd lean toward the smaller, less intrusive layouts; they tend to perform well because they don't feel like they're interrupting someone's browsing.
Set Your Action Type
You get two choices here:
Newsletter signup - This is the one most people want. The pop-up collects email addresses and sends them to Squarespace Campaigns, Mailchimp, or Google Drive. If you're using one of those three, the integration is straightforward.
Button click - Instead of a signup form, the pop-up displays a button that links to any URL; internal or external. This is where it gets useful if you're using an email platform like Kit or Flodesk that doesn't have a native Squarespace integration. You can link the button to your email platform's hosted signup page or a landing page on your site. Not as seamless as a built-in form, but it works.
Add Your Content
You'll see fields for a headline and body text. Keep both short. Nobody's reading a paragraph inside a pop-up.
A few ideas for what to put in your pop-up:
A discount code - "Get 15% off your first order" (easy, clear, works great for shops)
A lead magnet - "Download our free [guide/checklist/template]" (pair with the button click action linking to your download page)
Newsletter signup - "Join 2,000+ [your people] getting [specific thing] every week"
An announcement - New product launch, upcoming event, seasonal hours
The more specific the offer, the better. "Subscribe to our newsletter" on its own is… fine. But "Get our free 20-page brand guide" gives people a reason to actually type in their email.
Configure Display and Timing
This is where you make sure your pop-up isn't annoying.
Pages: Choose "Any First Page" (shows on whatever page someone lands on first) or "Only Certain Pages" (you pick which ones). If you're promoting a shop discount, maybe you only show it on shop pages. If it's a general newsletter signup, any first page is probably fine.
Timing: Three options here:
Show on Timer - appears after a set number of seconds
Show on Scroll - appears after the visitor scrolls a certain percentage down the page
Show on Timer AND Scroll - both conditions have to be met before it shows
Pro Tip: Avoid the "show immediately on page load" approach. Giving people at least 3-5 seconds (or waiting until they've scrolled 25-50% of the page) means they've had a moment to see your site before you ask them for something. I've set this up on a LOT of client sites and the ones that wait a beat always feel better.
Frequency: This controls how often returning visitors see the pop-up after they've closed it. You can set it to something like 30 days so it's not popping up every single visit.
Other toggles worth knowing about:
"Don't show again after newsletter signup" - Turn this on. Nobody wants to keep seeing a signup form they already filled out.
"Show on Mobile" - Your call, but know that mobile pop-ups fill half the screen and don't display background images. Test it on your phone before you commit.
Style It
The Style panel lets you adjust fonts, colors, button styling, and close button visibility. Match it to your brand. And make sure the close button is easy to find. A pop-up that feels hard to dismiss is a pop-up that makes people leave your site entirely.
Post-Submit Message
If you're using the newsletter signup action, you can customize the thank-you message that shows after someone subscribes. Something simple like "You're in! Check your inbox." works well.
You can also toggle on a confirmation email and/or reCAPTCHA for an extra layer of verification.
The One-Pop-Up Limitation (and What to Do About It)
This one's worth knowing before you get too deep into planning: Squarespace only allows one promotional pop-up per website. Just one.
So if you want a discount code pop-up on your shop pages AND a newsletter signup pop-up on your blog pages, you can't do that natively. You'd have to pick one. Which can be frustrating if you have different goals for different parts of your site.
If that's a dealbreaker, the workaround is a third-party plugin like SQSP Mods Promotional Pop-Up 2.0, which lets you create page-specific pop-ups. It's a paid plugin, but if you need that kind of flexibility, it could be worth looking into.
How to Track Your Pop-Up Performance
Once your pop-up is live, you can see how it's doing in Analytics → Engagement → Form & Button Conversions. This shows you how many people are seeing it and how many are converting. If the numbers are low, try testing a different offer, adjusting the timing, or swapping the layout.
Troubleshooting: Why Your Squarespace Pop-Up Isn't Showing
If you've set everything up and the pop-up just… isn't appearing, run through this list:
You're on the Basic plan. Pop-ups aren't available. (Worth double-checking even if you think you upgraded.)
Your site is in trial mode or password-protected. Pop-ups won't display on unpublished or locked sites.
The display toggle is off. Make sure the pop-up is actually enabled/turned on in the editor.
Frequency settings are hiding it from you. If you've already dismissed the pop-up, it won't show again until the frequency timer resets. Use the Reset button in the pop-up settings to force it to reappear for all visitors (including you).
You set it to "Only Certain Pages" but you're checking the wrong page. Double-check which pages you selected.
You're testing in an incognito/private browser window and the pop-up timer hasn't elapsed yet. Wait a few seconds or scroll down before deciding it's broken.
Frequently Asked Questions
Does Squarespace have a pop-up feature?
Yep! Squarespace has a built-in promotional pop-up feature with 9 layout options, newsletter signup or button click actions, and controls for timing, page display, and frequency. It's available on the Core, Plus, and Advanced plans.
What Squarespace plan do you need for pop-ups?
You need at least a Core plan. The Basic plan does not include the promotional pop-up feature, so Core is the minimum if pop-ups are part of your strategy.
Can you have more than one pop-up on Squarespace?
Nope. Squarespace only allows one promotional pop-up per website. If you want different pop-ups on different pages, you'd need a third-party plugin like SQSP Mods Promotional Pop-Up 2.0, which adds page-specific pop-up functionality.
How do I make my Squarespace pop-up show on specific pages?
In the pop-up's Display settings, switch from "Any First Page" to "Only Certain Pages." You'll then be able to select exactly which pages the pop-up appears on. This is useful if you only want to show a discount code on shop pages or a signup form on blog posts.
Why is my Squarespace pop-up not showing?
A few common reasons: you're on the Basic plan (which doesn't support pop-ups), your site is in trial mode or password-protected, the pop-up toggle is turned off, or the frequency setting is hiding it because you already dismissed it. Hit the Reset button in the pop-up settings to make it reappear for testing.
Can I connect my Squarespace pop-up to Kit, Flodesk, or other email platforms?
Squarespace's newsletter pop-up natively connects to Squarespace Campaigns, Mailchimp, and Google Drive. For other email platforms like Kit or Flodesk, use the "Click a button" action type and link the button to your email platform's hosted signup page or a landing page on your site.
