Forest Grove REaltor
Industry: Real estate
Cilicia is a real estate agent serving Forest Grove, Oregon and the surrounding areas. As a skilled agent in a crowded market, she was struggling to attract clients who matched her expertise and service level. She needed a website that would position her as the premium choice for higher-end buyers and sellers while still feeling approachable to all clients. As a busy realtor, she wanted to hand over complete creative control and trust the process.
I created Cilicia's brand and website from the ground up, including logo design, color palette, typography, and comprehensive SEO strategy. The sophisticated design uses warm neutrals - creams, soft taupes, and muted greens - to communicate quality without intimidation. I paired Meno Banner serif headers with clean Europa body text for a perfect balance of trustworthy and modern.
The site features aspirational but attainable home imagery, conversion-focused copy that emphasizes her "no hard sell" approach, and a custom location-based landing page optimized for Forest Grove searches. Every element was designed to attract clients with bigger budgets while ensuring current clients feel confident recommending her. The messaging positions her as someone who delivers premium service to everyone, making first-time buyers feel special and move-up buyers feel confident in her expertise.
"Janessa completely transformed how potential clients both see me and find me. The website attracts exactly the kind of clients I want to work with, and my referrals have increased because people are proud to recommend me now. She captured who I am perfectly while elevating my entire brand."
— Cilicia, Forest Grove Real Estate
You deserve a website that makes your ideal clients CAN’T WAIT to work with you.
Your website shouldn’t just look good, it should work hard for you.
It should share what you’re about, guide visitors where they need to go, and make things feel easy (for them and for you).
I build custom Squarespace websites that combine thoughtful design with clear strategy so your site doesn’t just stand out, it actually supports your business.
Ready for a site that feels aligned and does its job? Let’s build it.
