Free, 2-Minute, Data-Based Calculator
Website ROI Calculator
See what the data says about website ROI for small businesses.
“Will a New Website Actually Pay Off for My Business?”
It's a fair question that deserves a data-driven answer.
I spent time digging through industry research and conversion studies from thousands of small businesses to find out what really happens when companies invest in professional web presence.
What the data shows:
Small businesses typically see 15-20% revenue increases within their first year of launching a professional website
81% of customers research online before making purchase decisions
75% form opinions about business credibility based entirely on website design
Professional websites convert visitors at 2-11% rates (compared to significantly lower rates for basic or outdated sites)
The research is clear, but every business is different.
Use this Website ROI Calculator to answer 3 quick questions and see what these industry benchmarks might mean for your specific situation:
Website ROI Calculator
The bigger picture:
More than half of potential customers (52%) look up businesses online before visiting or calling. Whether that works for or against you depends on what they find.
The research consistently shows that professional web presence impacts revenue, but the specifics depend on your industry, current setup, and implementation approach.
Want to explore this further? The calculator gives you industry benchmarks, but every business has unique factors. If you'd like to discuss how these findings might apply to your specific situation, I offer free 30-minute discovery calls to talk about your goals, current challenges, and your potential next steps.
TIP: Screenshot your results so you can bring them to our call!
Research Sources:
Conversion Rate Data: Invesp CRO - "Average Website Conversion Rate by Industry" (57+ million conversions analyzed)
Revenue Impact Studies: Website Design for Small Business - "Small Business Website Statistics"
Consumer Behavior Research: Business Dasher - "Website Statistics Business Must Know"
Small Business Benchmarks: altLINE - "Small Business Revenue Statistics"
Additional Research: Vena Solutions - "Small Business Revenue Statistics"
Digital Marketing Stats: WordStream - "Digital Marketing Statistics for 2025"