Gray cat yawning on a bed.

The ‘boring’

Squarespace Template

Person wearing light blue jeans and white sneakers with rainbow stripes seated on a black surface.

The conversion-focused, SEO-ready template that launches in a weekend

The Boring Template is proudly, purposefully boring. Just smart, strategic Squarespace foundations that take you from "I've been putting it off" to "my site is live."
In a weekend.

$147

Perfect for service providers, freelancers, creators and solopreneurs who need their site up without wearing all the hats.

  • Strategic Layouts
    Created by a certified digital strategist (that’s me!), this template covers all the essentials with ready-made pages:

    (1) Home
    (2) About
    (3) Services
    (4) Contact
    (5) Blog

    Each layout is flexible and has built in SEO and conversion design and copywriting best practices built in, giving you a solid base that’s easy to personalize across your site.

  • Within 48 hours of purchase, I'll add the template to your Squarespace account as a new trial website.

    You’ll get an email from Squarespace as soon as it’s set up. If you don't have a Squarespace account yet, no worries! You'll be prompted to create one when it's time.

  • Single Use License: Each purchase grants you a license for one website.
    Guided Video Tutorials: Receive step-by-step guidance on how to customize your template through our video tutorials
    Personalized Support: 30-day access to email support

Let's Be Real For a Hot Second

OK, so you know what you need:

  • A professional site that makes you feel proud to link to it

  • Something that works on Google (without learning SEO from scratch)

  • A clear path from here to done (because you're juggling everything else)

  • The RIGHT sections in the RIGHT order to convert visitors

You've been yelling into the void, not sure what's working. You have a million ideas but don’t know how to get them all out into one website.

Here's what The Boring Template is, and how it can help:


A proven storytelling framework (Problem → Solution → Benefits) with psychological triggers built in.

Your site's strategic foundation handled, so you can focus on what matters – making Benjamins instead of learning conversion psychology (AND web design AND accessibility AND SEO…).

Features That
Set This Template Apart

Looks Good Everywhere Desktop ✓ Tablet ✓ Mobile ✓ Your site automatically adjusts to look clean and professional on every device.

SEO & Copy Best Practices Built In
Proper heading hierarchy, keyword-friendly sections, and copy prompts that guide you through proven formulas.

Simple to Make Your Own A clean, professional canvas that can adapt to any brand. No design degree or late night YouTube sessions required: just plug in your colors, fonts, and content.

Conversion-Focused Layout
Multiple paths to "yes" throughout the page. Social proof where doubt creeps in. Benefits before features. All the persuasion psychology, already mapped out.

Strategic Copy Prompts Included Clear guidance for what goes where, so you're never stuck staring at a blank page wondering what to write.

Pretty Dang Affordable At $147, this is strategic website infrastructure. (Without the five-figure price tag)

What's In The Box?

14 pages of strategic website architecture

Get a complete conversion system disguised as a template:

Homepage: Strategic sections including problem/solution, services, about, what the process looks like to work with you, a lead magnet opt-in form, and a final CTA.

About Page: A structured layout with clear prompts telling you exactly what content goes where.

Services Page: A layout that helps you present your offerings clearly, plus two ways to present your services. Built-in spots for overcoming objections before they even form. Tip: Duplicate this page if you have multiple services.

Contact Page: Makes it super easy for potential clients to reach out (and includes prompts so you don't forget any important details).

Blog Page: Including sample blog posts, a template for you to copy, and detailed instructions on just how exactly to publish that first blog post.

Plus these bonus pages:

  • Link in Bio (for Instagram traffic)

  • 404 Error Page(so nobody gets lost)

  • Opt-In Page 1 (lead magnet to build your list)

  • Opt-In Page 2 (lead magnet to build your list)

  • Coming Soon (so you’re prepared to launch)

  • FAQ (answer questions before they ask)

  • Course (sell your knowledge)

  • Privacy & Legal (the boring but necessary stuff)

Each page includes SEO-optimized copy prompts and conversion-focused guides.

Features You’ll Love

Easy Customization

Squarespace’s easy-to-use drag-and-drop editor makes customization a breeze!

Responsive Design

Your website will look flawless on every device—from smartphones to 4k monitors.

AI Knowledge Base

Our tutorial library holds your hand through the entire customization process.

Extended Trial

With an extended 6-month Squarespace trial, you have plenty of time to launch.

20% Discount

Get a 20% discount on the first year of your annual Squarespace subscription.

Human Support

Get 30 days of dedicated email support, plus lifetime Squarespace support!

Easy peasy,
lemon squeezy

Launch Your New Site with My Simple 4-Step Process

01. Get your template

Once you click "buy now" I'll set up your new site and you'll receive an email invitation from Squarespace within 48 business hours. Just accept the invite, and I'll transfer full site ownership to you.

03. access support anytime

Got questions? The AI knowledge base is available 24/7 with instant answers to all your Squarespace wonderings. Plus, you get 30 days of email support directly from me (yes, actual human me) to help you make the most of your template.

02. Make it yours

Time for the fun part! Use Squarespace's intuitive editor to transform your template into something uniquely yours. Change colors, update fonts, add your content.

04. launch your new site

When everything feels just right, simply toggle that ‘Public’ view button and select your Squarespace plan with your exclusive 20% discount. Then pop the champagne or kombucha, you did it! 🥂🎉

I had my website ready in just 2 days!

I chose this template knowing Janessa was the mastermind behind it. Having all the pages preloaded with prompts and images made it VERY easy to use… I had my site ready in just 1-2 days! Now, my website has a very professional, elevated appearance to showcase my services and expertise. Highly recommend!


— Lauri B

A smiling person with long brown hair and glasses, wearing a black top, with colorful fruit tattoos on their arm, sitting at a table next to a potted plant.

Hey, I’m Janessa 👋

As a certified digital strategist with certifications in SEO, conversion copywriting, Squarespace, web design, and digital marketing, I created this template after seeing WAY too many people get stuck in analysis paralysis or ending up with under-performing new sites.

Some clients spent months tweaking pretty designs that tanked on mobile. Others had gorgeous templates with zero SEO. One client's site was so broken we had to start over.

That's when it hit me: what if there was a template that just... worked? (crazy concept, right?) Strategy baked in. Nothing fancy. Just solid.

So here it is, a website template that does what it’s supposed to, and more.

Just a solid foundation that helps your business grow.

One Template, Lots of Ways

 
 

Is The Boring Template For Me?

This template is your jam if:

  • You’re just getting started and need an affordable but thoughtful option

  • Design makes your brain hurt and you just want to plug-and-play your way to success…

  • You want something SEO-ready, conversion-focused, user-friendly, and strategically designed for business growth

  • You're thisclose to throwing your laptop out the window if you have to start from scratch one more time 😫

Maybe skip this if:

  • You're not using Squarespace 😉

  • You've got an entire product empire to showcase (this template's more of a service-based template at heart, though you can certainly add a shop.)

  • You love the template but want ME to reskin it for your brand (Design in a Day was made for this!)

  • You’re an artist or creative who is looking for a portfolio site. This is built specifically with SEO and Conversion for service-providers.

 Frequently Asked Questions

  • Unlike Squarespace’s free built-in templates, this one is designed with SEO, conversion, usability, and business growth in mind.

    Plus there are strategic copy prompts throughout the whole template to make it easier to know what to put where.

  • Why "Boring"?

    OK, Let Me Explain.

    This template is strategically boring. Not ugly. Not plain. Just... uncomplicated.

    Here's what makes it ‘boring’ (in the best possible way):

    • Zero custom code - Pure Squarespace. Nothing to break, nothing to maintain

    • No plugins - Everything works right out of the box

    • Stock Squarespace fonts - No fancy type to slow things down

    • Same 5 images repeated - Boring photos in the template repeated strategically (so you customize YOUR content easily, not get sidetracked by template imagery)

    • No site-wide animations toggled on - This also helps with site speed

    • Standard blocks - No custom anything. Just strategic arrangement

  • Not at all! Everything can be customized directly through Squarespace's point-and-click interface.

    No HTML, CSS, or any other code required. I've built this specific templates so you can change colors, fonts, layouts, and content without ever seeing a line of code.

    Whether you're someone who gets nervous around technology or you're comfortable building websites, you'll find the customization process easy.

  • This boring template is built for service providers, solopreneurs, entrepreneurs, freelancers, and small business owners looking for an easy, strategic setup that works for their business.

  • Here's exactly what you get and how you can use it (no fine print shenanigans, I promise):

    • Each license allows you to use the template on one website

    • Images are sourced from Pexel

    • Fonts are included within the Squarespace font library

    • Need it for multiple websites? Purchase one license per site

    • You can't resell or give the template to others

    • One template purchase is for one website project. If you’d like to use the same template for another project, just purchase another template.

    • While you can customize everything about your site, the original template design needs to be credited to me. (I poured my heart and caffeine into this!)

  • Yes! If you have an active Squarespace 7.1 website, you won't need to start from scratch.

    To get the template installed on your existing site, you can add the 'Site Installation' service to your template purchase. I'll handle the technical installation myself, setting up the new template directly in your existing Squarespace website.

  • Absolutely!

    While I've designed this template to be flexible and easy to personalize within Squarespace, I’m happy to restyle or customize your template for you. Check out my Design in a Day service, it’s built especially for this.

    Please note:

    • Your purchase includes the template as-is, without custom modifications.

    • I provide 30 days of support to help you with template-specific questions.

    • Custom code modifications are not covered under my support policy.

    • For your protection and mine, I don't alter the core template structure or functionality.

  • Due to their digital nature, Squarespace templates are non-refundable.

    I want to make sure you feel comfortable and confident with your purchase, so if you have any questions or concerns prior to buying, please contact me.

Ready to Get Boring?

(In The Best Possible Way)

Here's everything you get:

  • The Boring Template - built for SEO, easy to use, ready to grow with you

  • 14 pages, structured for conversion

  • 50+ sections to use or customize throughout your site

  • A whole 6 months to set things up (no rushing needed)

  • 20% off your annual Squarespace subscription

  • Conversion & SEO copywriting inspired writing prompts to tell you exactly what goes where

  • Instructions to easily get your blog launched on Day One

  • Access to the AI Template Wizard Help Center (this is from Rache at Squarestylist, it’s really cool!)

  • Website Tagline Planner (now with both classic worksheet & AI prompt)

  • 30 days support

*This template is not affiliated with or endorsed by Squarespace. It is a template designed for Squarespace users on the Squarespace platform.