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Create free resources your audience actually wants
Need lead magnet ideas that align with your business? The Lead Magnet Idea Generator helps you create something your audience genuinely wants. This strategic prompt guides you through key questions about your business, then uses AI to generate custom ideas that provide value to your subscribers and connect naturally to your paid services.
(BTW, in case you didn't know, a lead magnet is just a free resource (like a guide, template, or checklist) that you offer in exchange for email addresses. It's how you grow your email list!)
How It Works
Fill in your business details in the template
Paste into your AI platform like ChatGPT, Claude, or Gemini
Get 5 - 7 customized lead magnet ideas
Iterate and customize as needed (it’s usually needed a bit!)
Use the bonus project plan to create your chosen idea
AI Prompt Template with Guided Instructions
A detailed prompt broken into clear sections, with simple instructions for getting the best results.
Just fill in your information - no need to figure out how to "talk to AI" on your own.
Easy-to-Complete Business Details Template
Fill-in-the-blank sections for your:
Business overview and offerings
Brand voice and personality
Target audience information
Customer pain points
Business goals and expertise
Value ladder (how your services connect)
What You Get
5-Minute Video Tutorial
Watch over my shoulder as I:
Fill out the template with a real example
Generate ideas using the prompt
Refine the results for better options
+ Bonus Project Planning Guide!
A fill-in-the-blank AI prompt that helps you create a clear roadmap for your lead magnet, including:
Analysis of your lead magnet idea and target audience
Project phases from planning through launch
Tasks, challenges, and tools for each phase
Success metrics and next steps
The prompt helps you create a clear roadmap for your lead magnet so you know exactly what to do next.
this prompt will help you:
Generate ideas that fit your business goals
Show your expertise to potential clients
Solve real problems for your audience
Connect your free offer to your paid services
Save time on brainstorming

“Using Janessa's Lead Magnet Idea Generator saved me SO much time! Within minutes I had several fantastic ideas to explore for creating content and offers to grow my business. This time saver allowed me to quickly pivot to focusing on execution.”
Lauri B
Frequently Asked Questions
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The prompt works with any major AI tool like ChatGPT, Claude, Gemini, DeepSeek, etc.
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Nope! These all work on free or paid accounts of ChatGPT, Claude, etc.
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This can still work for you! In that case though, I recommend you downloading my free ‘Prompt Like a Pro’ guide that has tons more resources and is designed for you to be a companion to AI prompts.
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These are AI prompts, so that will be the easiest & fastest way to get the best use from them, but you can also use these as brainstorming prompts if you prefer.
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TBH, you might not.
Or you might love them all!
AI doesn’t get everything right all the time. So if it’s missing the mark or you just don’t like the first round of ideas, you can always iterate - tell it what you like, what you DON’T like, what you’d like to change… the more information it has, the better.
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If you have everything ready, it takes 5 minutes.
If you need to create or gather your business/brand info, it might take you a little longer.