Running your own business is complicated. Your website doesn't have to be.
Strategic websites that show your small business…
means business.
Partnering with small businesses to build conversion-focused websites with exceptional structure and supportive clarity through a clear, tested process.
Let’s get your business flourishing!Based in Portland Oregon, serving clients worldwide
Not having a professional, converting business website is costing you more than you think.
It sends potential clients bouncing faster than wine disappears at a book club (that never discusses the book).
It builds barriers when it should be forging connections and validating your expertise like the professional you are.
And let's be real:
it's why some leads vanish into the digital ether after visiting your homepage once. Poof! Gone.
So even if your business delivers spectacular results for clients-
if your website lurks in the shadows of "under construction" or "good enough for now," it's planting seeds of doubt that sprout into missed opportunities – and that's a whole garden of nope.
Next Level Design
—
Next Level Design —
At JPK Design Co, I design Squarespace websites using a strategy-first process that aligns with your goals, supports your offers, and creates a digital headquarters your business can proudly call home.
Every site I build:
Turns casual browsers into "OK, when can we start? 🤩" clients with strategic design that guides visitors exactly where they need to go
Becomes your 24/7 marketing machine that's converting leads while you're living your life (or, you know, actually running your business)
Grows easily alongside your growing business without all the technical drama that makes you want to literally throw your laptop out the window
The truth?
Your business delivers quality. Your website should too. 🥂
Every web design project runs on these three things: Strategy, Support, and Sustainability.
whether we’re working together for a day, a week, or a strategic custom build
Design with Strategy
Your website isn't a vibe; it's infrastructure.
I bring a background in corporate-level project management, SEO, UX, & conversion strategy to every build, so we're not only choosing brand colors and finding the best fonts.
We're setting up strategic pathways that turn your website into a ‘round the clock marketing tool.
The result: A website that guides visitors from "hmm, interesting" to "hell yes, take my money" faster than you can say "Conversion Rate Optimization."
Launch with Sustainability
Your site is built to grow with you.
Like a fabulous haircut 💇 from your favorite stylist, it's designed for how it'll perform long after launch day.
With a clean backend, comprehensive resources, a custom training video, & two weeks of post-launch support, you'll be fully equipped to manage your site confidently moving forward.
The result: A website that scales alongside your business without the tech headaches – bc your energy belongs IN your business, not in wrestling with website problems.
Move Forward with Support
You’ll find structure both in the design itself AND in the process.
From the first kickoff to the final walkthrough, you'll know exactly what's happening & what comes next (no surprise Nancy Drew plot twists in this story).
Clear preparation, mapped-out milestones, and fast, thoughtful feedback mean you're never left hanging in that weird limbo of “I wonder what's happening with my website?"
The result: A process so smooth, you'll wonder why you ever dreaded this website project in the first place.
What clients are saying
“Now I have a website I'm incredibly proud to share!”
“Starting a business is incredibly stressful, and the 'to do' list is long, but JPK Design Co takes the pressure off of getting your website up and running.
Janessa was incredibly kind, patient, and creative through the entire process. I went into this feeling intimidated, but she made it simple. Not to mention the turn-around time was fast. Now I have a website I'm incredibly proud to share.”
Natalie, CEO, Verdant Branded Marketing
“Finally I have a site I can be proud to share with people."
"I just love how you perfectly built the site just the way I envisioned it - it's clean and clear and easy to use! It looks so classy and perfect and I love it! Finally I have a site I can be proud to share with people."
Amey, Artist
“Janessa took all the trouble and worry out of making a website.”
“I came with a very vague idea and not a ton of guidance and she helped me build and create a platform that I can now connect with my customers and gain information that I need in order to run my business. She is a rockstar!”
Anthony, Founder, P-13 Hockey School
“I had a fantastic experience working with Janessa on my website!”
Janessa truly captured what I wanted to achieve, and my site now reflects who I am and what I do.
Plus, I have a solid understanding of how to make changes moving forward. If you're looking for someone who is organized, skilled, and genuinely committed to bringing your vision to life, I highly recommend working with Janessa!
Andrea, Owner, Culinary Project Manager
“I couldn’t be happier.”
“Janessa, first of all, is a total pleasure to work with. Her organization, transparency and true professionalism were top-tier from the first email briefing all the way to the end. Additionally, the creative angle she brought to the process and the end website was truly impressive. I couldn't be happier."
Jordan, Founder, LineLeader Media
Easy peasy,
lemon squeezy
From “Where do I even start?” to a strategic, ready-to-launch site- in four clear steps:
01. Connect & Chat
Fill out the inquiry form. You’ll have the option to book a free discovery call where we’ll talk about your project details. If we’re a good fit, you’ll receive a proposal, client agreement and invoice to save your design dates. Once you sign the contract and pay a deposit, your project date is reserved!
03. design & Build
On the project start date, we’ll have a kick-off strategy call to review goals and process. Then I start the website design & build based on your provided material.
During this time you’ll receive milestones to review and edit, and I’ll continue building, designing, editing, and adding functionality.
02. research & Ready
You’ll receive a welcome packet and content guides and worksheets to get started.
*This step typically takes at least 2-3 weeks, so be sure to give yourself enough time to gather your materials.
04. launch & Thrive
You’ll launch with clarity and support. Every project includes a personalized live launch, custom training video and two weeks of post-launch help.
Your site will be easy to use, built to grow, and ready to support what’s next.
Your website shouldn’t feel like another unfinished task.
Or a tangled project you’re supposed to “figure out” on top of everything else.
It should give you structure, clarity, and a plan, so you can stop spinning in the hamster wheel of decision-making and move your business forward with momentum, pride, and confidence.
Hi, I'm Janessa, founder of JPK Design Co, a Squarespace designer & creative strategist who transforms small business's online presence into conversion machines that drive results.
I combine 8+ years of corporate-level project management with technical website expertise, having implemented SEO strategies that helped clients reach top search rankings and built websites for founders who went on to generate $1M+ in their first year.
My background managing high-pressure events with million-dollar budgets means I deliver websites with exceptional structure, clarity, and strategic thinking.
Now I've distilled all that experience into a personalized, strategic process that takes you from "embarrassed to share my URL" to "proud to send clients to my website".
Ready to finally have a website that builds trust, communicates clearly, and converts visitors into clients?
pick a path...So, where to next?
01. I want this off my plate and i’m ready to call in a professional
You've got a business to run, client magic to make, & exactly zero time to wrestle with a complicated website build or a long, dragged out process.
And while you've been busy serving clients, your "good enough for now" website has been quietly costing you opportunities and credibility.
I create structured, strategy-first Squarespace websites through a process that's been refined over 8+ years of corporate project management.
You'll get a conversion-focused site that turns visitors into clients, while you get to focus on your business and your life.
02. I have a website and just want to know how make it better
You've got a live Squarespace site, but it's not exactly bringing in clients like you'd hoped.
You're making random tweaks (new fonts today, swapped photos tomorrow) without knowing if they actually matter.
All you know is SOMETHING isn’t working.
I offer strategic website audits that give you clarity & direction without the YouTube or ChatGPT rabbit holes research sessions.
Get actionable insights that transform your site from "it exists" to "it converts" in just 48 hours.
03. I’m *almost* launched and need a pro to weigh in
Almost finished with your DIY Squarespace site but can't quite cross the finish line?
My Squarespace SOS sessions are rescue missions for those technical roadblocks Google or AI can't solve; whether it's uncooperative layouts, mysterious mobile issues, or that one spacing feature you just can't figure out.
Bring your list of questions or frustrations to our focused 60 minutes session, and I'll help you solve ‘em.
WEBSITE SO GOOD, IT'S GIVING MAIN CHARACTER ENERGY
Want to know what most new websites miss… and how to avoid rookie mistakes that cost you growth?
(Of course you do. You're savvy, slightly-perfectionist, and officially DONE worrying about potential clients ghost your website faster than a bad Hinge date.)
Get a FREE copy of my 10-page Squarespace Website Launch Checklist- the exact one I use behind the scenes with my design clients.
YES! I’m ready to stop second-guessing and launch with confidence →
